The Republic of Mass Culture: Journalism, Filmmaking, and Broadcasting in America since 1941 / Edition 1

The Republic of Mass Culture: Journalism, Filmmaking, and Broadcasting in America since 1941 / Edition 1

by James L. Baughman
     
 

ISBN-10: 0801842778

ISBN-13: 9780801842771

Pub. Date: 09/28/1992

Publisher: Johns Hopkins University Press

In Republic of Mass Culture, James L. Baughman offers a lively analysis of the impact that the advent of television has had on America's media industries. He contends that because television had captured the largest share of the mass audience by the late 1950s, rival media were forced to target smaller, "sub-group" markets with novel content that ranged from rock 'n'

Overview

In Republic of Mass Culture, James L. Baughman offers a lively analysis of the impact that the advent of television has had on America's media industries. He contends that because television had captured the largest share of the mass audience by the late 1950s, rival media were forced to target smaller, "sub-group" markets with novel content that ranged from rock 'n' roll for teenage radio listeners in the 1950s to the more sexually explicit films that began to appear in the 1960s. For this updated edition, Baughman includes in his discussion the effects of the new competitive realities of the 1990s on journalism, filmmaking, and broadcasting. The dominance of marketplace values, he argues, has further fragmented the mass audience, encouraged record-breaking mergers between media companies, and precipitated a steady and alarming decline in the quality of and public interest in journalism, a trend that may ultimately threaten American democracy.

Product Details

ISBN-13:
9780801842771
Publisher:
Johns Hopkins University Press
Publication date:
09/28/1992
Series:
The American Moment Ser.
Edition description:
Older Edition
Pages:
280
Product dimensions:
6.00(w) x 9.00(h) x (d)

Related Subjects

Table of Contents

Series Editor's Forewordix
Acknowledgmentsxi
Introductionxiii
1.The Voluntary Propagandists1
2.Americans and Their Mass Media in 19459
3.Test Patterns: Television Comes to America, 1945-195530
4.The War for Attention: Responding to Television, 1947-195859
5.Evenings of Avoidance: Television in the 1960s91
6.Competing for the Marginal: Television's Rivals, 1958-1970117
7.Newtork Television Triumphant, 1970-1981143
8.The Babel Builders: Television's Rivals, 1970-1990175
9.The Shrinking Mass: Television and Mass Culture in the 1980s211
10.No Countervailing Motives, 1991-1996222
Bibliographical Essay251
Index275

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