The Republic of Mass Culture: Journalism, Filmmaking, and Broadcasting in America since 1941 / Edition 1

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Softcover. Pristine condition. No crease on spine. No wear. No markings. No remainder mark. Shipped with USPS delivery confirmation. Shipped by Airmail to addresses outside the ... U.S. Read more Show Less

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Overview

In Republic of Mass Culture, James L. Baughman offers a lively analysis of the impact that the advent of television has had on America's media industries. He contends that because television had captured the largest share of the mass audience by the late 1950s, rival media were forced to target smaller, "sub-group" markets with novel content that ranged from rock 'n' roll for teenage radio listeners in the 1950s to the more sexually explicit films that began to appear in the 1960s. For this updated edition, Baughman includes in his discussion the effects of the new competitive realities of the 1990s on journalism, filmmaking, and broadcasting. The dominance of marketplace values, he argues, has further fragmented the mass audience, encouraged record-breaking mergers between media companies, and precipitated a steady and alarming decline in the quality of and public interest in journalism, a trend that may ultimately threaten American democracy.
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Editorial Reviews

Booknews
Baughman describes American mass culture before the advent of television, beginning with the mass media's role in WWII, discusses the rise of television and network television's dominance of American mass culture in the 1960s and 1970s, and examines TV's rivals between 1960 and 1990 as well as the decline of network television and the possibility that everything will change again. Paper edition (unseen), $11.95. Annotation c. Book News, Inc., Portland, OR (booknews.com)
American Historical Review
Successfully integrates media content, commerce, technology, and external influences and... traces the interconnected web of the established media and the emergent medium of television... An important contribution to the history of media industries.
Journal of American History
Factual and anecdotal, Baughman's book will be useful to students and scholars seeking a wide overview of media history since 1941... His work is unusual in its breadth: it covers not only motion pictures and television but also radio, newspaper and periodical publishing, and even to some extent the music industry.
Virginia Quarterly Review
A remarkably complete historical account of the changing nature of the media industries in postwar America.
Journalism History - Mike Conway
We need books like James L. Baughman's The Republic of Mass Culture.
Technology and Culture - Megan Mullen
A useful reference for media scholars at many levels... comprehensive in its coverage, giving especially good coverage to journalistic and other sources often overlooked by academics.
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Product Details

  • ISBN-13: 9780801842771
  • Publisher: Johns Hopkins University Press
  • Publication date: 9/28/1992
  • Series: The American Moment Ser.
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 280

Meet the Author

James L. Baughman is a professor of journalism and mass communication at the University of Wisconsin at Madison. His previous books include Henry R. Luce and the Rise of the American News Media (Johns Hopkins University Press, 2001).

Johns Hopkins University Press

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Table of Contents

1 The voluntary propagandists 1
2 Americans and their mass media in 1945 9
3 Test patterns : television comes to America, 1945-1955 30
4 The war for attention : responding to television, 1947-1958 59
5 Evenings of avoidance : television in the 1960s 91
6 Competing for the marginal : television's rivals, 1958-1970 117
7 Network television triumphant, 1970-1981 143
8 The Babel builders : television's rivals, 1970-1990 175
9 The perils and possibilities of cable television, 1980-1992 211
10 Century's end, 1993-2005 226
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