The Responsible Entrepreneur: Four Game-Changing Archetypes for Founders, Leaders, and Impact Investors [NOOK Book]


"Individuals, acting on deeply held beliefs and passion, are boldly imagining and bringing into existence a different world... Whether you're a business entrepreneur, a social entrepreneur, an investment entrepreneur, or an academic, artistic, or civil servant entrepreneur, devour this important and wise book."—From the Foreword by John Fullerton

Responsible entrepreneurs are a special breed, seeking to transform industries and even society itself. They challenge and refine cultural assumptions, laws, ...

See more details below
The Responsible Entrepreneur: Four Game-Changing Archetypes for Founders, Leaders, and Impact Investors

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK 7.0
  • Samsung Galaxy Tab 4 NOOK 10.1
  • NOOK HD Tablet
  • NOOK HD+ Tablet
  • NOOK eReaders
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac

Want a NOOK? Explore Now

NOOK Book (eBook)
$15.49 price
(Save 44%)$28.00 List Price
Note: This NOOK Book can be purchased in bulk. Please email us for more information.


"Individuals, acting on deeply held beliefs and passion, are boldly imagining and bringing into existence a different world... Whether you're a business entrepreneur, a social entrepreneur, an investment entrepreneur, or an academic, artistic, or civil servant entrepreneur, devour this important and wise book."—From the Foreword by John Fullerton

Responsible entrepreneurs are a special breed, seeking to transform industries and even society itself. They challenge and refine cultural assumptions, laws, regulations, and even the processes of governance. This requires them to do and think far beyond what is usually required of business leaders.

The Responsible Entrepreneur offers a blueprint for this new kind of business leadership, describing the means by which any entrepreneur can pursue a higher order of work. In it, Carol Sanford, one of the most trusted names in responsible business development, brings her vast expertise in helping executives and corporations to the entrepreneur looking to launch and scale a venture. She maps this journey through four archetypes:

  • The Realizing Entrepreneur: Industry Game-Changer
  • The Reconnection Entrepreneur: Society Game-Changer
  • The Reciprocity Entrepreneur: Culture Game-Changer
  • The Regenerative Entrepreneur: Governance Game-Changer

By understanding the archetype most aligned with their goals, entrepreneurs will learn how to grow their business into a powerful platform that can leverage change, and even change the foundations that create our most pressing problems and issues. To illustrate these principles in action, The Responsible Entrepreneur features case studies based on long-term work and in-depth interviews with Google Innovation Labs, Indigenous Designs (the primary supplier for Eileen Fisher), FishPeople (who supply Costco and Google with gourmet seafood entrees), and many more.

For entrepreneurs seeking to pursue world-changing results, or impact investors looking to align their capital with their values, The Responsible Entrepreneur provides the frameworks to build a business and to evaluate and direct investments to create the greatest benefit for all stakeholders.

For anyone who wants to make a difference in the way businesses affect the world, The Responsible Entrepreneur lays out ways to make that aspiration focused and doable.

Read More Show Less

Editorial Reviews

From the Publisher
Winner, Business: Entrepreneurship & Small Business, 2014International Book Awards

“When I founded Joie De Vivre, I wanted to change anindustry. You do that by connecting to the lives of people who buyfrom you. As Carol Sanford says, responsibility also starts withsomething big enough to change an industry that transformspeople’s lives. The stories and guidance in TheResponsible Entrepreneur make responsibility comealive.”
—Chip Conley, author, Emotional Equations andPeak; head of global hospitality, Airbnb; and founder, Joiede Vivre Hospitality

“If our society is not only to survive but also toflourish we will need a generation of entrepreneurs who are fullyaware of the fragility, complexity, and interconnectedness of theworld and committed to building outstandingly successfulbusinesses. In this passionate and inspiring book, Carol Sanfordpresents the stories of a wide range of entrepreneurs who aremastering this tension, and presents an actionable road map foreveryone who is determined to follow in theirfootsteps.”
—Rebecca Henderson, John & Natty McArthur UniversityProfessor and cochair, Business & Environment Initiative,Harvard Business School

“Through Seventh Generation’s work with CarolSanford, we learned the value of systems thinking, and herframeworks made us a more effective business and helped me become abetter values-based leader. The approach in The ResponsibleEntrepreneur makes it possible for people in our company to bemore conscious and work from a commitment to a higher set ofvalues.”
—Jeffrey Hollender, founder, Sustain; cofounder, SeventhGeneration; and coauthor, The ResponsibilityRevolution

“Graduate students aspire to make big changes in the worldand strongly prefer to create their own path forward. Carol Sanfordspeaks directly to the current generation. She gives lessons andinspiration on finding the uniqueness in themselves to play a largerole in the world. The Responsible Entrepreneur containspowerful stories, half from female entrepreneurs who havecontributed to a better world, as well as stories of women ofcolor. It is perfectly suited to the new generation ofentrepreneurs and the people who coach and teach them.”
—Kellie A. McElhaney, Whitehead Faculty Fellow, HaasSchool of Business, UC Berkeley, and author, Just GoodBusiness

“Carol Sanford says this book is about being responsible,and it is—but The Responsible Entrepreneur is alsoabout being courageous. I dare you to read it and implement thebold,useful advice.”
—Chris Guillebeau, author, The $100Startup

The Responsible Entrepreneur is for people whocreate enterprises that create good work in the world. CarolSanford, an extremely experienced member of that movement, haswritten a book that puts its leading figures in context, and helpsyou realize that you’re in it with them.”
—Art Kleiner, editor-in-chief, strategy+business,and author, The Age of Heretics

The Responsible Entrepreneur is an inspiring bookthat tells us how to be the kind of entrepreneur that the worldneeds today. Carol Sanford tells vivid, compelling stories of whatit means to be a successful businessperson and at the same timefundamentally change the world for the better. If everyentrepreneur, aspiring entrepreneur, and entrepreneurship educatorread this book, the world couldn’t help but be a betterplace!”
— Pamela Hinds, associate professor, Department ofManagement Science and Engineering, Stanford University

“Several decades ago, Peter Drucker declared that we wereentering the Entrepreneurial Society. Carol Sanford’s bookThe Responsible Entrepreneur spells out in concrete termswhat it will take to make that a life-enhancing reality withresponsible entrepreneurs who, instead of working within thesystem or even despite the system, transformindustries and society itself.”
— Stephen Denning, author, The Leader’sGuide to Radical Management, and contributor,Forbes

“Entrepreneurship is a way of thinking aboutopportunities. Carol Sanford offers frameworks to improve thisthinking process based on different situations, making it possiblefor you, the entrepreneur, to be more creative and focused and dowhat you know in your gut to be right. The ResponsibleEntrepreneur makes clear that you’re in charge of thevision for your venture.”
— Connie Bourassa-Shaw, director, Buerk Center forEntrepreneurship, Michael G. Foster Business School, University ofWashington

“Businesses are arising all over the world that aredesigned as solutions to the biggest problems we face as humanbeings. The Responsible Entrepreneur looks deeply at thesegame-changing entrepreneurs and finds a pattern. Carol Sanfordprovides a systemic approach to intervention based on the conceptof regeneration. It is worth spending time with The ResponsibleEntrepreneur and reflecting on it again and again.”
—Kevin Jones, cofounder, SoCap

“Being an entrepreneur is a challenge in any field. Tryingto change the world through your business is an even more demandingone. Carol Sanford has given us an instruction manual that is clearand documented with case studies of people who have taken on theimpossible and succeeded. You will be inspired to action and raisethe level of contribution you see possible for you and yourbusiness.”
— Elliot Hoffman, founder and CEO, Just Desserts, andfounder and CEO, True Market Solutions

The Responsible Entrepreneur is one of those booksthat shifts the conversation. Carol Sanford provides entrepreneurswith a clearly articulated, eminently applicable framework forthought and action that will help them create businessesthat—in the words of Steve Jobs—‘put a dent inthe universe.’ If you want to build a business that will makethe world a better place, The Responsible Entrepreneurshould be your guidebook.”
— Erika Anderson, founder and partner, Proteus, andauthor, Leading So People Will Follow

“Entrepreneurs seeking meaningful impact need tools to besuccessful in their quest. The Responsible Entrepreneur is anecessary handbook for changemakers on the journey to use theirbusinesses to shape a future that is healthier and more satisfyingfor everyone.”
—KoAnn Skrzyniarz, founder and CEO, SustainableBrands

“By viewing leaders through archetypal lenses, Carolprovides helpful tools for categorization without limiting theunique strengths of any individual entrepreneur. The ResponsibleEntrepreneur is not for the well intentioned but for those whobelieve the problems we face demand better, more thoughtful, morescalable, and ultimately more human companies that createremarkable value for every stakeholder.”
— Brian Howe, founder and CEO, Impact Hub Seattle;founder, Vox Legal; and entrepreneur-in-residence, University ofWashington

“While each of us aspires to make a dent, most of us workwhere dreams and innovations are crushed. With The ResponsibleEntrepreneur, you can change all that and not just build abetter widget or a better company, but a better world.”
— Nilofer Merchant, author, 11 Rules for Creating Valuein the Social Era

 “Carol Sanford introduced us to regenerativebusiness design three decades ago—building a business basedon living systems thinking that gives us systemic health. Now shetells entrepreneurs how to be big gamechangers in the world ofresponsible entrepreneurship with disruptive transformation ofindustries that all businesses can achieve—making the world abetter place in the process.”
— Hunter Lovins, president, Natural Capitalism Solutions,and professor, sustainable management, Bainbridge GraduateInstitute

“Responsible entrepreneurs are a rare but growing breed.The difficult challenge is staying true to our values and havingthe tenacity to stick with it. Thank you, Carol Sanford! Your bookprovides me with a great roadmap to continue moving forward withothers who share our passion and vision.”
— Barbara Kimmel, executive director, Trust AcrossAmerica, Trust Around the World

“Carol Sanford’s totally original, powerfulframework will push entrepreneurs to ask questions thatmatter—and in turn, inspire them to unleash their fullpotential.”
—P. J. Simmons, cofounder and chair, Corporate EcoForum

“Carol Sanford has produced a profound but simpleframework for understanding and unleashing entrepreneurial talent.Offering unique insight into four types of entrepreneurship and thedomains in which they provide the most leverage, The ResponsibleEntrepreneur will feed the entrepreneurial spirit and catalyzeit toward more meaningful impact in the world.”
— Lara Lee, SVP, customer experience design, Lowe’sHome Improvement, and former VP, Harley-Davidson

“In this era of growing disparity between the very richand the rest of us, Carol Sanford provides a visionary yetpractical path for how four iconic kinds of responsibleentrepreneurs can be the creators of opportunity and a rising tideto lift more boats. Her explicit call for a transformationframework inspires me to play a role in this needed change. You,too, will be moved to participate and make your life’s workmore meaningful.”
— Kare Anderson, columnist, Forbes, and author,Moving From Me to We

“Carol Sanford is as much a systems changer as theentrepreneurs she illustrates. The Responsible Entrepreneuroffers a rational and highly accessible framework to cultivateself-awareness, entrepreneurial spirit, and the agency needed tobring about a systemic shift. By grounding her theories in storyand practical application, this book is not only valuable butenjoyable.”
—Matthew Abrams, vision keeper, Mycelium

“Carol Sanford understands the importance and the urgencyof embedding a social compass into your business from the firstnapkin sketch. More important, she shows you how to do it. If youwant to look back at your business five to ten years from now andsay ‘we did this the right way,’ The ResponsibleEntrepreneur is your bible.”
—John Bradberry, author, 6 Secrets to StartupSuccess

The Responsible Entrepreneur is packed withinsight. Like Jane Jacobs, Carol Sanford offers observations fromreal life about how successful businesses and organizationsactually work, without gloss, hype, or baloney. She brings a muchbigger picture to enterprise.”
—Spencer B. Beebe, chairman, Ecotrust

Read More Show Less

Product Details

  • ISBN-13: 9781118910719
  • Publisher: Wiley
  • Publication date: 6/23/2014
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 224
  • File size: 756 KB

Meet the Author

Carol Sanford is founder and CEO of the Responsible Entrepreneur Institute and Essence Alignment Co., a global consultancy. She has worked with clients such as DuPont, P&G, Intel, Agilent, and Seventh Generation, and has taught at universities including MIT, University of Michigan, and University of Toronto. She blogs for The Economist, CNBC, CSRWire, Stanford Social Innovation Review, and other outlets. She is also the author of the award-winning book The Responsible Business (Jossey-Bass, 2011). She lives in Seattle. For more information, please visit

Read More Show Less

Table of Contents

Foreword by John Fullerton xiii

Introduction: One World Is Calling for a New Kind of Entrepreneur 1

Part One Changing the World Requires Game-Changing Roles 11

1 Modern Archetypes Are Altering the Future 13

2 Four Game-Changing Entrepreneurial Roles 21

Part Two The Secret Structure Behind the Approach of Four Iconic Entrepreneurs 33

3 Steve Jobs and the Role of the Realization Entrepreneur 35

4 Richard Branson and the Role of the Reconnection Entrepreneur 43

5 Oprah Winfrey and the Role of the Reciprocity Entrepreneur 51

6 Larry Page and the Role of the Regenerative Entrepreneur 59

Part Three Being the Change Requires a Transformative Framework 67

7 Disrupting Industries: Four Pillars of the Realization Entrepreneur 69

8 Realization Entrepreneurs: Sarah Slaughter and Indigenous Designs 77

9 Upending Social Systems: Four Pillars of the Reconnection Entrepreneur 91

10 Reconnection Entrepreneurs: Cheryl Contee and Kipp Baratoff 103

11 Shifting Paradigms and Beliefs: Four Pillars of the Reciprocity Entrepreneur 115

12 Reciprocity Entrepreneurs: Michiel Bakker and Annalie Killian 131

13 Revitalizing Founding Agreements: Four Pillars of the Regenerative Entrepreneur 143

14 Regenerative Entrepreneurs: Jay Coen Gilbert and Shainoor Khoja 155

Part Four The Game of Changing the Game: Using Domains, Archetypes, and Communities of Practice to Foster Change 167

15 The System of Archetypes at Work: Pamela Mang and Regenesis as an Instrument of Change 169

16 Time to Walk Your Talk: See the Void. Answer the Call. Join the Movement. 177

Notes 185

Acknowledgments 189

About the Author 191

Index 193

Read More Show Less

Customer Reviews

Average Rating 5
( 1 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
  • Posted April 6, 2015

    more from this reviewer

    Reviewed by Suzanne Cowles for Readers' Favorite The Responsibl

    Reviewed by Suzanne Cowles for Readers' Favorite

    The Responsible Entrepreneur: Four Game-Changing Archetypes for Founders, Leaders, and Impact Investors by Carol Sanford defines the framework for organizations to leverage change to manifest concepts into reality. Divided into four insightful parts, Sanford explores four archetypes: Warrior, Clown, Hunter and Headman for leaders to cultivate change at all levels. Drawn from her own Mohawk heritage, the ideas presented are fresh and supported by examples of the work of Steve Jobs, Richard Branson, Oprah Winfrey and Larry Page. Rapid changes in the world economy have ceased business as usual, requiring a new approach. Innovation, creativity, entrepreneurship and goodwill can lead to a prosperous future if people are empowered for dynamic, interconnected transformation. Sanford lays out responsible business development, value-adding processes, and framework pillars for a higher order. Theories are carefully detailed and supported by real stories of friends, colleagues and clients. Since businesses can influence how society functions, the frameworks can help leverage the adjustments to take a strong organization into the next millennium. The different levels of domain and archetypes put into action the revolution required to influence a mission.
    The only thing left to do after reading The Responsible Entrepreneur: Four Game-Changing Archetypes for Founders, Leaders, and Impact Investors by Carol Sanford is to find a community to try it on. Anyone who works with others in a group, whether in business or not, can benefit from the key thesis of this handy guide. The other benefit to reading this book is that it can be used to define other people’s roles. For instance, I determined which archetype best fits my boss and that has helped me to understand how he thinks, his goals and motivations. All of which has helped me be a better support system to him.

    Was this review helpful? Yes  No   Report this review
Sort by: Showing 1 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)