The Responsive Public Library Collection: How to Develop and Market It

( 1 )
Available through our Marketplace sellers.
Other sellers (Paperback)
  • All (11) from $1.99   
  • New (1) from $181.47   
  • Used (10) from $1.99   
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any coupons and promotions
Seller since 2008

Feedback rating:



New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.


Ships from: Chicago, IL

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Sort by
Sending request ...

Editorial Reviews

Explores theoretical fundamentals of collection development in public libraries, and how principles of marketing can be applied to such development. For a broad range of aspects, suggests questions and principles to consider when building a collection that will be responsive to the needs of current patrons and the community as a whole. Annotation c. Book News, Inc., Portland, OR (
Read More Show Less

Product Details

  • ISBN-13: 9780872879119
  • Publisher: Libraries Unlimited
  • Publication date: 2/28/1993
  • Edition number: 2
  • Pages: 330
  • Product dimensions: 6.46 (w) x 9.57 (h) x 1.10 (d)

Table of Contents

1 Introduction 1
2 Marketing, the Marketing Mix, and Marketing Orientations 9
The Marketing Mix: How the Four P's Affect Collection Development in Public Libraries 11
What Types of Orientations Can Libraries Exhibit Toward Marketing? 11
3 The Relationship Among Marketing, Role Setting, and Collection Development in Public Libraries 27
Mass Marketing: A Public Library Tradition and Problem 27
Marketing and Traditional Patterns of Collection Development 40
4 Product Decisions 47
What Segments of the Community Use the Library? 47
What Elements Do Individual Users Consider When Making Selections? 53
What Mix of Products (Items in the Collection) Will Best Meet User Needs? 64
How Does the Life Cycle of a Product Affect Its Level of Demand? 65
5 Price or Cost Decisions 75
What Costs Are Generally Associated with Using the Public Library's Collection? 76
What Price Objectives Can a Library Adopt? 92
What Factors May Influence the Price Objectives That a Library Chooses? 95
What Factors Should a Library Consider When Changing the Price? 96
6 Place or Distribution Decisions 106
What Types of Collection Distribution Outlets Can the Public Library Use? 106
How Should the Library Distribute Items Among Its Various Outlets? 119
How Should Items Be Distributed Among Collections in a Single Library Facility? 120
How Can the Library Design Its Interior for Maximum Distribution Effectiveness? 129
7 Promotion Decisions 147
What Target Market Is the Library Trying to Reach with a Particular Promotion Effort? 148
What Type of Response Is Being Sought from the Target Market? 150
What Type of Message Will the Library Try to Convey to the Target Market? 152
What Techniques Can the Library Use to Promote Its Products? 153
How Often Should Promotion Occur? 160
How Will the Library Evaluate the Results of Its Promotional Efforts? 161
8 A Product-Analysis Approach to Collection Evaluation 167
Identifying Currently Owned Items That Are Heavily Used 169
Identifying Currently Owned Items That Are Not Used 187
Identifying Items That Are Not in the Collection but Are Desired by Patrons and Potential Patrons 198
Identifying Other Barriers That Inhibit Use of the Collection 212
9 Marketing-Based Selection Practices 233
Writing a Collection Development Policy That Indicates How the Roles Chosen Will Influence Collection Development 234
Reviewing Materials Budget Allocations to Ensure That These Are Consistent with What the Library Is Trying to Accomplish 234
Establishing a Centralized Selection Unit to Do Formula-Based Purchasing 244
Asking Professional Selectors to Review Objective Data on Collection Use, Then Follow Three Marketing Principles When Making Selections 247
10 Marketing-Based Promotion Practices 255
What Aspects of the Collection Can Be Promoted? 255
What Factors Should Guide Librarians Making Promotion Decisions? 258
What Internal Promotion Techniques Have Been Shown to Be Effective in Increasing Use or User Awareness of the Collection? 262
What External Promotion Techniques Have Been Shown to Be Effective in Increasing Use or User Awareness of the Collection? 281
11 Making Marketing Work: Creating a Marketing Mindset Throughout the Library 293
Arranging for Initial Training in Marketing Concepts, as Needed 296
Devising a Marketing Plan 299
Providing Sufficient Resources to Carry out the Marketing Plan 306
Evaluating the Success of the Marketing Plan 308
Adopting Other Techniques to Reinforce Staff Awareness of Marketing Concepts on a Regular Basis 309
Being Sensitive to Issues Related to Resistance to Change 314
Index 323
Read More Show Less

Customer Reviews

Average Rating 4
( 1 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted December 7, 2005

    Library Information Services

    I have read this book and it helped me a lot for marketing library services to the students and teaching staff of the COMSATS Institute of Information Technology, Islamabad.

    Was this review helpful? Yes  No   Report this review
Sort by: Showing 1 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)