Riddle: Where Ideas Come from and How to Have Better Ones / Edition 1

Riddle: Where Ideas Come from and How to Have Better Ones / Edition 1

by Andrew Razeghi
     
 

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ISBN-10: 0787996327

ISBN-13: 2900787996320

Pub. Date: 01/28/2008

Publisher: Wiley

While organizations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. As a result, leaders ask, "Where will the next big idea come from?" In response, they allocate significant resources for innovation; however the source of

Overview

While organizations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. As a result, leaders ask, "Where will the next big idea come from?" In response, they allocate significant resources for innovation; however the source of creative inspiration has remained a mystery.

Science has shown that it's possible to create conditions under which the mind is more prepared to have insights, or "a-ha! moments." In this fascinating book, Andrew Razeghi examines the precursors to creative insight and offers clear-cut methods for making "Eureka moments" routine practice rather than lucky accidents. Combining the latest scientific research, interviews with current innovators, and studies of history’s most creative minds, he dissects the creative process and presents a practical approach for inspiring innovation.

Product Details

ISBN-13:
2900787996320
Publisher:
Wiley
Publication date:
01/28/2008
Edition description:
NE
Pages:
256

Related Subjects

Table of Contents

Introduction: The Innovation Lament     1
The Innovation Intent     15
The Gods Must Be Crazy (Or Is It Just Me?)     25
The Eureka Moment     33
It Came to Me in a Dream     47
In the Mood for Innovation     59
Endlessly Intriguing: Curiosity     73
Painfully Obvious: Constraints     93
Distantly Related: Connections     137
Diametrically Opposed: Conventions     163
Suddenly Brilliant: Codes     187
Epilogue: And So It Is with All Things New     213
Notes     217
Further Reading     229
Acknowledgments     231
The Author     233
Index     235

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