Riddle: Where Ideas Come from and How to Have Better Ones

Overview

Praise For The Riddle

"This book provides very clear insight into the way people have new ideas and suggests practical steps that can be used. The approach is different from the formal tools of lateral thinking but equally valid."
—Dr. Edward de Bono, originator of lateral thinking and founder of the World Academy for New Thinking

"The Riddle is a remarkable gift cleverly wrapped in a must-read book. Razeghi thoughtfully awakens and immerses us in that 'eyes wide open, believing...

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Overview

Praise For The Riddle

"This book provides very clear insight into the way people have new ideas and suggests practical steps that can be used. The approach is different from the formal tools of lateral thinking but equally valid."
—Dr. Edward de Bono, originator of lateral thinking and founder of the World Academy for New Thinking

"The Riddle is a remarkable gift cleverly wrapped in a must-read book. Razeghi thoughtfully awakens and immerses us in that 'eyes wide open, believing is seeing, blissfully ignorant' state of childhood so desperately needed in our world today. As innovation and creativity emerge from their awkward adolescence, The Riddle is not just a rite-of-passage surprise party for your brain but a compelling travel guide for your eager neurons and creative juices."
—Thomas Stat, relationship designer/innovation alchemist, IDEO

"Every innovator in the world looks constantly for the Eureka moment. The Riddle is a must-read book for every problem solver to understand the creative process and to learn how to provoke Eureka moments continuously."
—Salvador Alva, president, PepsiCo Latin America Region Foods & Beverages

"Razeghi has revealed that creativity is not only an art but a science and skill that anyone can learn. His numerous examples and fascinating anecdotes make this book a must-read for anyone—whether you are a CEO or a stock boy, physicist, or phys-ed teacher—who wants to problem-solve more effectively."
—Jonathan Greenblatt, founder, Ethos Water, and former vice president of Starbucks Coffee Company

"Andrew Razeghi's Riddle is an easy-to-understand, step-by-step guide to improving your creativity. I learned how to approach a problem, how to look for solutions, and most important, how to inspire my very own Eureka moments. The book is rich in examples and the best thing of all: it is great fun to read." —Urs Eberhard, executive vice president, Switzerland Tourism

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Editorial Reviews

Publishers Weekly

Razeghi's self-help text is designed to assist the everyday genius in finding those "ah-ha" ideas like those Albert Einstein and Thomas Edison came across in the past. Razeghi presents his thoughts in a straightforward, user-friendly manner, which leaves little room for interpretation for narrator Jim Bond. Though his voice is deep and affirming, it becomes monotonous, and listeners may find themselves tuning out halfway through this seven-disc set. Bond sounds like he's simply going through the motions in an uninspired and dreary narration. While the target audience may find some of Razeghi's tips useful, there is little effort made to keep them interested for the duration. Simultaneous release with the Wiley hardcover. (Feb.)

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
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Product Details

  • ISBN-13: 9780787996321
  • Publisher: Wiley
  • Publication date: 1/28/2008
  • Edition number: 1
  • Pages: 256
  • Sales rank: 1,206,533
  • Product dimensions: 6.30 (w) x 9.33 (h) x 1.11 (d)

Meet the Author

Andrew J. Razeghi is adjunct associate professor at the Kellogg School of Management at Northwestern University and an internationally recognized speaker and adviser on growth, strategy, creativity, and innovation. As principal in the firm StrategyLab, Inc., he has consulted with executives from many Fortune 500 companies. He is also the author of Hope: How Triumphant Leaders Create the Future.
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Table of Contents

Introduction: The Innovation Lament.

1. The Innovation Intent.

2. The Gods Must Be Crazy (Or Is It Just Me?)

3. The Eureka Moment.

4. It Came to Me in a Dream.

5. In the Mood for Innovation.

6. Endlessly Intriguing: Curiosity.

7. Painfully Obvious: Constraints.

8. Distantly Related: Connections.

9. Diametrically Opposed: Conventions.

10. Suddenly Brilliant: Codes.

Epilogue: And So It Is with All Things New.

Notes.

Further Reading.

Acknowledgments.

The Author.

Index.

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