Rise of Radio: From Marconi through the Golden Age

Rise of Radio: From Marconi through the Golden Age

by Alfred Balk
     
 

ISBN-10: 0786423684

ISBN-13: 9780786423682

Pub. Date: 11/17/2005

Publisher: McFarland & Company, Incorporated Publishers

As the dominant form of electronic mass communication in the United States from the 1930s into the 1950s, radio helped to forge a modern continental nation. It fused myriad subcultures—heavily rural, ethnic, and immigrant—into a national identity, unifying the nation in the face of the Depression and war. Later, federal deregulation allowed the radio of

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Overview

As the dominant form of electronic mass communication in the United States from the 1930s into the 1950s, radio helped to forge a modern continental nation. It fused myriad subcultures—heavily rural, ethnic, and immigrant—into a national identity, unifying the nation in the face of the Depression and war. Later, federal deregulation allowed the radio of the "Golden Age," 1926-1952, to devolve into a chain-dominated, satellite-fed plaything of Wall Street. Today, radio has the highest profit ratio of all the media outlets—and Golden Age traditions of programming taste, diversity, balance, and localism are a legacy squandered.

This anecdote-rich sweep of radio history, from its birth as Marconi's "wireless telegraph" through its current status under deregulation, analyzes the changing medium's social, political, and cultural impact. It casts new light on many topics, including the roles of women and African Americans, programming sources outside the Hollywood-Broadway nexus, and arguments about Amos 'n' Andy—once the hit that jump-started radio's young networks, now a controversial remnant of a bygone era. The book is augmented with more than sixty photos, extensive source notes, and a bibliography.

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Product Details

ISBN-13:
9780786423682
Publisher:
McFarland & Company, Incorporated Publishers
Publication date:
11/17/2005
Edition description:
New Edition
Pages:
358
Sales rank:
981,706
Product dimensions:
9.00(w) x 6.00(h) x 1.00(d)

Table of Contents

1Radio's roots19
2An industry is born31
3The radio craze40
4AT&T tries a takeover48
5Programming's ascent54
6Enter advertising61
7Regulation arrives, set-making thrives67
8And now, networks74
9"Playboy" Paley surprises81
10Amos, Andy, and liftoff87
11Chicago's innings98
12Cincinnati, Detroit, and Tonto107
13Westward, ho!114
14Mutual arrives, ad agencies program121
15The great press and identity wars128
16Comedy's trail blazers139
17Comedy's second wave152
18Sitcoms tonight160
19Adventure, crime, mystery168
20"Get your decoders ready"174
21Uncle Don to "school of the air"181
22"Can a young woman who ..."188
23Playwrights stage center195
24Baritones to barn dances203
25Blues to big bands210
26Talking heads218
27The jackpot question is ...226
28We/you are there233
29Maturity blooms245
30War, NBC's split, ABC252
31By the home fires259
32Before the fall266
33An old order dies275
34A legacy lost282

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