The Rise of the Naked Economy: How to Benefit from the Changing Workplace

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What happens when work is no longer a place but a state of mind: when the trappings that have defined the economy as we knew it are stripped away and we start from the bare essence of what it means to make a living? From corner coffee shops to Fortune 500 companies, workers from all different backgrounds are creating a new reality and prosperity. The Rise of the Naked Economy shows readers how to achieve both personal and professional success in an economy that does not guarantee lifetime ...

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What happens when work is no longer a place but a state of mind: when the trappings that have defined the economy as we knew it are stripped away and we start from the bare essence of what it means to make a living? From corner coffee shops to Fortune 500 companies, workers from all different backgrounds are creating a new reality and prosperity. The Rise of the Naked Economy shows readers how to achieve both personal and professional success in an economy that does not guarantee lifetime employment. Pioneers Coonerty and Neuner report from the front lines on the future of work. From the recently graduated to the recently laid off, this book covers how the rise in non-traditional employment calls for a new infrastructure, strategy, and attitude for workers, companies, and communities alike. Through interviews with the people, companies, and policymakers who are leading the change and already profiting from it, The Rise of the Naked Economy provides an optimistic, humorous, and inspirational vision for readers who want reclaim their lives and livelihoods.

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Editorial Reviews

From the Publisher
"This provocative and fascinating book is a valuable guide to navigating the changes in the American workforce and economy. Plus, it's fun to read!" —Walter Isaacson, bestselling author of Steve Jobs and CEO of the Aspen Institute

"The Rise of the Naked Economy captures the tremendous challenges and opportunities for the Creative Class as they redefine work. This is a must read for anyone trying to figure how individuals, organizations and communities prosper in the new economy." —Richard Florida, Professor, University of Toronto and New York University; Editor At Large Atlantic Cities

"The freelance surge is the industrial revolution of our time. Nearly 1 in 3 Americans is working independently. The Rise of the Naked Economy offers an important and optimistic look at how this change can make our economy more productive and our lives more balanced. Read this book — and join the movement!" —Sara Horowitz, founder of Freelancers Union and author of The Freelancer's Bible

"A refreshing take on how to make the global economy work for you, The Rise of the Naked Economy upends what we know about collaboration, co-working, and what makes businesses today thrive. This is a manifesto for anyone who wants to change the way we work." — David Gelles, The Financial Times and author of Mindful Work

"How refreshing to receive clear, useful advice about how to thrive in the economy we actually live in, as opposed to the one we long for in the past. The Rise of the Naked Economy will wake you up, inspire you and get you prepared to live, work and prosper in the 21st Century." —Pamela Slim, author of Escape from Cubicle Nation

"The Rise of the Naked Economy gives a fresh new way to think about our work, our cities, and our society." —Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO of, Inc.

"The expectations of this workforce combined with the millennial generation will force the workplace to change. This book gives a leader insights into what makes that new evolved worker tick, and how the change in the marketplace has to occur to unleash this global talent. To figure out how to leverage this talent will be the competitive advantage for any business as our historic ‘contract’ with employees is no longer valid. A must read." —Pat Wadors, VP, Global Talent Organization, LinkedIn

"For anyone engaged in the Innovation Economy, or hoping to better understand today's mobile, agile workforce, The Rise of the Naked Economy is an insightful, interesting and enjoyable read. Ryan Coonerty and Jeremy Neuner translate their insights and experience in the working world to the printed page without missing a beat. I highly recommend it." — Carl Guardino, President and CEO, Silicon Valley Leadership Group

"Coonerty and Neuner's examination of the radical shift in the relationship between employer and employee in the new economy is a must read for anyone entering the workforce, and perhaps even more important for those of us who have been here for years. A timely and fascinating book." —Len Vlahos, Executive Director, Book Industry Study Group

"Workplaces in corporate America are beginning to embrace a whole new way of working that has been pioneered by entrepreneurial individuals. The Rise of the Naked Economy provides the understanding you need to lead your organization or to enter the emerging society of individual entrepreneurs." — Ken Kannappan, CEO of Plantronics

"The Rise of the Naked Economy has struck a chord. Ryan Coonerty and Jeremy Neuner have encapsulated the changes facing employees and their employers in today's marketplace. It is insightful, humorous, filled with stories and opportunities for instant application. I think it nothing less than revolutionary in how they approach and describe the changes facing our economy." —Gayle Shanks, co-owner of Changing Hands Bookstore

"A fascinating look at the workplace revolution, The Rise of the Naked Economy is filled with compelling stories about people creating and pursuing work in innovative ways. Coonerty and Neuner aren’t just thinking outside the box, they’re imaging a world without boxes. And after reading their book, you’ll be as excited as they clearly are about this brave new world." —Allison Hill, President/COO, Vroman’s Bookstore

"Ryan Coonerty and Jeremy Neuner offer a way out of the boredom and anxiety of life and work trapped in a cubicle. Lively, timely, and wise." —Evan Thomas, Ferris Professor of Journalism, Princeton University, and author of Ike's Bluff

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Product Details

  • ISBN-13: 9780230342194
  • Publisher: Palgrave Macmillan
  • Publication date: 7/9/2013
  • Pages: 256
  • Sales rank: 967,445
  • Product dimensions: 6.00 (w) x 9.30 (h) x 1.10 (d)

Meet the Author

Ryan Coonerty is the co-founder and Chief Strategist for NextSpace. He served two terms as the Mayor of Santa Cruz, California and was selected by the Aspen Institute as "one of the nation's most promising young leaders." Ryan teaches constitutional law at the University of California, Santa Cruz and is the author of Etched in Stone: Enduring Words from Our Nation's Monuments

Jeremy Neuner is the co-founder and CEO of NextSpace, where he and his team are leading the charge in the future of work. Before that, he was a Navy pilot, a management consultant, and a local government official. Jeremy spent time as a fellow at the Aspen Institute's Business and Society program where he studied the future of work with leaders of Fortune 500 companies.

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Customer Reviews

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  • Anonymous

    Posted August 22, 2013

    The Rise of the Naked Economy describes the transition from the

    The Rise of the Naked Economy describes the transition from the traditional conception of the workplace to an entrepreneurial mindset; an evolution coursing through society and radically changing its infrastructure, as well as strategies and attitudes of companies, workers and the communities in which they operate.

    As a college student destined to inherit the current state of the economy, the notion that the workplace will gradually cease to provide a guaranteed paycheck and the benefits generations before us have enjoyed, is daunting to say the least. However Coonerty and Nuener's uplifting humour and optimism is contagious. Through a multiplicity of anecdotes from individuals and groups whose experiences demonstrated mastery of the burgeoning economy, they work to describe not only how to survive in the naked, unpredictable economy but how to thrive.

    In demonstrating how to achieve personal and professional success in the nascent shifting economy, Coonerty and Neuener effectively diminish the fear of uncertainty and replace it with an excitement for the opportunities of freedom and the escape from the cubicle.

    This book is a must-read for current college students, and at around 250 pages in the middle of summer there's not really an excuse! The read is enjoyable and inspirational as well as being informative and illuminating.

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