JEANNE HALLADAY COUGHLIN is president of the Coughlin Group Inc., a Cleveland-based company that provides Internet-based performance improvement assessments, as well as training, coaching, and consulting to companies throughout the United States./e She serves on the Board of Directors of the Council of Smaller Enterprises and is a member of the National Association of Women Business Owners and the National Speakers Association. Coughlin also holds a degree in marketing and is a certified behavior analyst. Earlier she was singled out as one of the top sales executives in the U.S. for Eastman Kodak Company.
Andrew R. Thomas, PhD, is assistant professor of international business and associate director of The Taylor Institute for Direct Marketing at University of Akron. A New York Times bestselling writer, he is author, coauthor, or editor of 15 books including, Direct Marketing in Actionn: Cutting-Edge Strategies for Finding the Best Customers, Supply Chain Security: International Practices and Innovations for Moving Goods Safely, Change or Die!: How to Transform Your Organization from the Inside Out, Managing by Accountability: What Every Leader Needs to Know about Responsibility, Integrityand Results, Global Manifest Destiny: Growing Your Business in a Borderless Economy, and Aviation Insecurity: The New Challenges of Air Travel.