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The Role of Marketing in Launching New Products
     

The Role of Marketing in Launching New Products

by Phil Baker
 

This Element is an excerpt from From Concept to Consumer: How to Turn Ideas into Money (ISBN: 9780137137473) by Phil Baker. Available in print and digital formats.

 

Maximize your new product’s chances of success by optimizing the role of marketing throughout the entire product development process.

 

Overview

This Element is an excerpt from From Concept to Consumer: How to Turn Ideas into Money (ISBN: 9780137137473) by Phil Baker. Available in print and digital formats.

 

Maximize your new product’s chances of success by optimizing the role of marketing throughout the entire product development process.

 

The role of marketing is to help products succeed through a variety of activities: influencing product design, positioning the product and company, conducting market research, promoting the product, and understanding and communicating with customers. An excellent marketing plan revolves around the relationship between company and customer and consistently begins with respect for that customer.

Product Details

ISBN-13:
9780132143363
Publisher:
Pearson Education
Publication date:
10/16/2009
Series:
FT Press Delivers Elements
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
10
File size:
385 KB

Meet the Author

Phil Baker has been developing consumer and computer products for forty years for companies of all sizes. The scores of products Phil has been instrumental in developing include Polaroid’s SX-70 camera, Apple’s PowerBook notebook computers, Seiko printers, PDAs, and the Stowaway folding keyboard, one of the most successful PDA accessories of all time. Baker pioneered the use of Asian partners to develop and manufacture consumer products, initiating Apple’s first design activities in Taiwan and Seiko's first in Hong Kong. He holds 30 patents and continues to develop products from his San Diego office. A recipient of the Ernst & Young Entrepreneur of the Year award, he writes a weekly technology column for the San Diego Transcript and does a monthly technology radio show. He holds a BS from Worcester Polytechnic Institute, a Masters degree from Yale, and an MBA from Northeastern.

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