The Romance of Commerce and Culture: Capitalism, Modernism, and the Chicago-Aspen Crusade for Cultural Reform / Edition 1

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The Romance of Commerce and Culture is a lively and provocative history of how art and intellect formed an alliance with consumer capitalism in the mid-twentieth century and put Aspen, Colorado, on the map.

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Instead of steep climbs, The Geezer's Guide to Colorado Hikes describes gentle, picturesque routes that older hikers will find accessible. The 56 featured hikes are graded to match the physical capabilities of the climber.
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"Rarely does a historian evoke the mood of an era as convincingly as James Sloan Allen in this portrayal of the relationship between business and 'high culture' in the years immediately after World War II.... Not only has Allen produced a model of interdi

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Product Details

  • ISBN-13: 9780870816543
  • Publisher: University Press of Colorado
  • Publication date: 7/28/2002
  • Edition description: Revised
  • Edition number: 1
  • Pages: 392
  • Product dimensions: 6.00 (w) x 8.90 (h) x 0.80 (d)

Table of Contents

Preface to the Second Edition
I Modernist Culture and Its Critics in Chicago
1 Modernist Marketing: The Consumer Revolution and the Container Corporation of America 3
2 Marketing Modernism: Moholy-Nagy and the Bauhaus in America 39
3 Great Books and Cultural Reform: The Chicago Bildungsideal 83
II Healing the Wounds of War
4 The Magic Mountain: Discovering Aspen 119
5 Selling the Postwar Goethe 153
6 Celebrating the Postwar Goethe 180
7 The Birth of the Aspen Idea 208
III Aspen and America in the Fifties - And After
8 Consensus, Criticism, and the New American Elite 237
9 The Aspen Muses and the Twilight of Modernism 268
10 Epilogue: The Romance of Commerce and Culture, 2002 291
Notes 314
Index 347
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