The Sales Success Handbook: 20 Lessons to Open and Close Sales Now

The Sales Success Handbook: 20 Lessons to Open and Close Sales Now

by Linda Richardson
     
 
To sell today, salespeople must add value, provide perspective, and show customers how a product will solve their specific needs. The Sales
Success Handbook
outlines a six-step program for hearing and understanding exactly what customers have to say and for selling solutions--instead of just selling products.

Overview

To sell today, salespeople must add value, provide perspective, and show customers how a product will solve their specific needs. The Sales
Success Handbook
outlines a six-step program for hearing and understanding exactly what customers have to say and for selling solutions--instead of just selling products.

Product Details

ISBN-13:
9780071463317
Publisher:
McGraw-Hill Professional Publishing
Publication date:
03/28/2006
Series:
Mighty Managers Series
Pages:
128
Product dimensions:
5.10(w) x 8.10(h) x 0.63(d)

Related Subjects

Meet the Author

Linda Richardson is founder, CEO, and president of Richardson, a leader in the global sales training industry. A pioneer in the ongoing move to consultative selling and popular speaker at industry and client conferences, Richardson also teaches sales and management courses at the Wharton School and Wharton Executive Development Center. She has been featured in Forbes, Nation's Business, and other national publications, and is the author of influential books including Stop Telling, Start Selling, Selling by Phone, Sales Coaching, and others.

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