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The Savvy Author's Guide to Book Publicity: A Comprehensive Resource: From Building the Buzz to Pitching the Press

Overview

Here is an essential reference for writers—from the self-published to those published by major houses—written by a leading book publicist who pitches books to media every day of her working life. Tapping into her years publicizing such authors as pediatrician Dr. T. Berry Brazelton, poet Mary Oliver, and economist John Kenneth Galbraith, Da Capo Press Senior Director of Publicity Lissa Warren covers book promotion with a publicist, without a publicist, and when a publicist isn't getting results. Each chapter ...

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The Savvy Author's Guide To Book Publicity: A Comprehensive Resource -- from Building the Buzz to Pitching the Press

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Overview

Here is an essential reference for writers—from the self-published to those published by major houses—written by a leading book publicist who pitches books to media every day of her working life. Tapping into her years publicizing such authors as pediatrician Dr. T. Berry Brazelton, poet Mary Oliver, and economist John Kenneth Galbraith, Da Capo Press Senior Director of Publicity Lissa Warren covers book promotion with a publicist, without a publicist, and when a publicist isn't getting results. Each chapter details what happens to a book once it's off press, and how authors can be helpful in the promotion process—or even spearhead it if need be—to get the coverage they deserve. Warren's advice is buttressed by her stories of authors—the enterprising, the shy, the well-prepared, and the novice—relating tours gone awry, best-sellers made and nearly made, and great and not-so-great author/publicist collaboration. The Savvy Author's Guide to Book Publicity covers everything from how to write press material, targeting the right shows and publications, following up effectively with the media, and hiring people who can help ensure that every bookseller and consumer has a chance to hear an author's message loud and clear.

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Editorial Reviews

Publishers Weekly
An author's work doesn't end when a book is written-at least, not if the author wants the book to sell. Warren, now senior director of publicity for Da Capo Press, has learned this over the course of a career publicizing well-known and unknown authors, and she shares her wisdom in this practical, information-packed volume. Authors who aren't already in the publishing industry should read this just for the crash course in jargon it provides, but there's so much more. Warren covers all the topics authors might be wondering about, from publicity basics to working well with your publicist and creating buzz in the media, plus plenty of areas many authors might not consider, such as doing a "big-mouth" mailing of a book and what to wear for a TV interview. Simply reading this won't guarantee publicity for a book, but it will give authors an understanding of just how hard they have to work to accomplish that key element to a book's success: "Get the customer to go to the store and buy it." (Feb.) Copyright 2004 Reed Business Information.
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Product Details

  • ISBN-13: 9780786712755
  • Publisher: Da Capo Press
  • Publication date: 1/15/2004
  • Pages: 251
  • Product dimensions: 8.10 (w) x 5.50 (h) x 0.50 (d)

Table of Contents

Introduction
Ch. 1 What is Book Publicity? 1
Ch. 2 The Publicity Process 9
Ch. 3 Getting Outside Help 21
Ch. 4 Working with Your Publicist 45
Ch. 5 The Author/Publicist Dynamic 63
Ch. 6 The Tour and Author Events 73
Ch. 7 Frequently Asked Questions 107
Ch. 8 The Art of the Interview 129
Ch. 9 Creating "Buzz" 147
Ch. 10 The Art of the Pitch 159
Ch. 11 Ten Things to Do If Your Book's Not Getting Media Attention 177
Appendix 181
Index 243
Acknowledgments 252
About the Author 253
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Sort by: Showing all of 2 Customer Reviews
  • Posted March 16, 2010

    more from this reviewer

    A lifetime of lessons for authors

    This is a detailed, thorough guide to book promotion. It is a great reference for authors getting ready to launch, written by a very experienced publicity agent for a major publisher. Though written for the age of "dead trees" press, the medium may change, but the "savvy" part remains. The author has great examples of successes and failures in book promo that could save an author from costly mistakes. This is not just for first time authors, but would be extremely helpful for those going through the process again after a period of years. It has a lifetime of lessons.

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  • Anonymous

    Posted June 30, 2005

    Must-read for Authors

    Lissa Warren has written an enjoyable, valuable, and comprehensive book of excellent advice for every author on Earth.

    Was this review helpful? Yes  No   Report this review
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