The Savvy Author's Guide To Book Publicity: A Comprehensive Resource -- from Building the Buzz to Pitching the Press [NOOK Book]

Overview

Here is an essential reference for writers—from the self-published to those published by major houses—written by a leading book publicist who pitches books to media every day of her working life. Tapping into her years publicizing such authors as pediatrician Dr. T. Berry Brazelton, poet Mary Oliver, and economist John Kenneth Galbraith, Da Capo Press Senior Director of Publicity Lissa Warren covers book promotion with a publicist, without a publicist, and when a publicist isn't getting results. Each chapter ...
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The Savvy Author's Guide To Book Publicity: A Comprehensive Resource -- from Building the Buzz to Pitching the Press

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Overview

Here is an essential reference for writers—from the self-published to those published by major houses—written by a leading book publicist who pitches books to media every day of her working life. Tapping into her years publicizing such authors as pediatrician Dr. T. Berry Brazelton, poet Mary Oliver, and economist John Kenneth Galbraith, Da Capo Press Senior Director of Publicity Lissa Warren covers book promotion with a publicist, without a publicist, and when a publicist isn't getting results. Each chapter details what happens to a book once it's off press, and how authors can be helpful in the promotion process—or even spearhead it if need be—to get the coverage they deserve. Warren's advice is buttressed by her stories of authors—the enterprising, the shy, the well-prepared, and the novice—relating tours gone awry, best-sellers made and nearly made, and great and not-so-great author/publicist collaboration. The Savvy Author's Guide to Book Publicity covers everything from how to write press material, targeting the right shows and publications, following up effectively with the media, and hiring people who can help ensure that every bookseller and consumer has a chance to hear an author's message loud and clear.
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Product Details

  • ISBN-13: 9780786744008
  • Publisher: Da Capo Press
  • Publication date: 12/15/2008
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 336
  • File size: 2 MB

Meet the Author

Lissa Warren has worked in the publicity departments of David R. Godine, Houghton Mifflin, and Perseus Publishing, for whom she is currently Senior Director of Publicity at Boston’s Da Capo Press. An experienced promoter of both fiction and nonfiction, Ms. Warren holds a bs in English education from Miami University and an mfa in creative writing from Bennington College. She lives in Salem, New Hampshire.
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Sort by: Showing all of 2 Customer Reviews
  • Posted March 16, 2010

    more from this reviewer

    A lifetime of lessons for authors

    This is a detailed, thorough guide to book promotion. It is a great reference for authors getting ready to launch, written by a very experienced publicity agent for a major publisher. Though written for the age of "dead trees" press, the medium may change, but the "savvy" part remains. The author has great examples of successes and failures in book promo that could save an author from costly mistakes. This is not just for first time authors, but would be extremely helpful for those going through the process again after a period of years. It has a lifetime of lessons.

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  • Anonymous

    Posted June 30, 2005

    Must-read for Authors

    Lissa Warren has written an enjoyable, valuable, and comprehensive book of excellent advice for every author on Earth.

    Was this review helpful? Yes  No   Report this review
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