Cutler, an independent musician, composer, educator, and consultant, has produced an indispensable guide for the budding performer who wants to take his or her career to the next level. Filled with case histories and relevant interviews with over 165 musicians, Cutler's book focuses on the entrepreneurial side of the music business. Emphasizing the value of creativity, risk, and, yes, branding, Cutler demonstrates that many of the qualities necessary for good musicianship are applicable to the business side of an artist's career as well. Over 1000 links to additional resources—e.g., job listings, blogs, camps, homepages for interviewed musicians, lists of recommended books and magazines, networking sites—are available for free on the companion web site, www.thesavvymusician.com. Verdict: Packed with tools and strategies for funding, marketing, recording, and performing, this is an essential read for aspiring performers who want to remove the word starving from their vocabulary. Highly recommended.—Bill Baars, Lake Oswego P.L., OR
Small Press Bookwatch: October 2009James A. Cox, Editor-in-ChiefMidwest Book Review278 Orchard Drive, Oregon, WI 53575 Doing what you want is hard when that want is playing music. “The Savvy Musician: Building a Career, Earning a Living, & Making a Difference” is a guide to the aspiring musician who wants to make their living doing what they love. A strange blend of music and marketing book, David Cutler encourages musicians to learn how to sell themselves and adapt technology to their approaches, to get themselves out there with a recognizable brand. An honest book about making it in the music industry, “The Savvy Musician” is a read that can’t be missed by music lovers.