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The Scent of a Dollar: How I turn Every Day into a Business Opportunity

Overview

When he was nine, Mark Sheehan's entrepreneur father dropped dead at the age of 42, leaving Mark and his family without a dollar. They had lived on millionaire's row-with an airplane, an 80-foot, two-masted schooner, two matching Cadillacs and other significant trappings of wealth. But there was no life insurance, and so no cash.

Mark Sheehan grew up to be an entrepreneur, marketing guru, innovator, business catalyst, motivator and start up expert. Mark Sheehan is living proof ...

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Overview

When he was nine, Mark Sheehan's entrepreneur father dropped dead at the age of 42, leaving Mark and his family without a dollar. They had lived on millionaire's row-with an airplane, an 80-foot, two-masted schooner, two matching Cadillacs and other significant trappings of wealth. But there was no life insurance, and so no cash.

Mark Sheehan grew up to be an entrepreneur, marketing guru, innovator, business catalyst, motivator and start up expert. Mark Sheehan is living proof that you can make anything possible: if you've got the gusto and grit enough to grab for it. If you want to change your life, attract success and make money, invest in this book-it'll be the best down-payment on your good fortune and future you've ever made.

The Scent of a Dollar includes tactile tips and detailed case studies of real life revelations that have led Mark to the money-from attorneys and architects, builders and bankers, the rag trade, the retail market, marketing, the travel industry and beyond. In an easy to read, conversational format, this book is an essential addition to the arsenal of anyone in business, whether they are starting up, moving into expansion or looking forword to future diversification.

You can't find this good oil in any text or written on the blackboard.

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Product Details

  • ISBN-13: 9781921024344
  • Publisher: New Holland Australia
  • Publication date: 7/10/2010
  • Series: No Series
  • Pages: 196
  • Product dimensions: 5.90 (w) x 7.90 (h) x 0.60 (d)

Meet the Author

Mark Sheehan has made himself wealthy both in business and on the home front by following his instincts. He's helped to pioneer and champion corporate
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Table of Contents

Introduction: Before You Buy This Book 9

The Money Game 11

I The Lie of the Land 15

Chapter 1 Corporate Boot Camp: You Can't Do Better If You're Sitting On Your Ass! 16

Chapter 2 Assessing Your Assets 21

Chapter 3 Knowledge Is Power: 'Punchlists' 22

Chapter 4 Seizing the Moment 30

Chapter 5 Listen to People Who've Been There, Done That 32

Chapter 6 Let the Cash Come to You 38

Chapter 7 Don't Forget to Cut the Grass 46

II My Learning Curves 47

Chapter 8 The Formative Years: Money Is Only Fun If You Have it! 48

Chapter 9 Backyard Commerce: Starting From the Grassroots Up 51

Chapter 10 High School and College: Send Money! College Ain't Cheap! 61

Chapter 11 Graduation: Great Minds Think Alike 66

Chapter 12 The Big League: Bigger Toys 71

III Real Life, Real Business, Real Money 73

Case 1 Club Capri: Not Your Everyday Dockmaster 74

Case 2 Educreative Publishing: Finding the Perfect Partner 82

Case 3 The Hyrax Knife-holder: From Concept to Completion 86

Case 4 TrekAmerica: One Relationship Opens a Whole New World 90

Case 5 Cape Dutch Antiques: Exploiting a Loophole 108

Case 6 Charleston: The Art of Architecture 110

Case 7 Publicity Plus: Breaking the Rules 113

Case 8 Ocean Park: Niche Markets Bring Dividends 116

Case 9 Import Retail: Passion and Cash-in 118

Case 10 Rubicon Sports Clothing: A Leap of Faith 121

Case 11 Re-habbing Homes: Banking on a Passion 134

Case 12 America First: After 9/11 136

Case 13 Free-2-Travel Holidays: Free Means Business 139

Case 14 TravMedia: Launching an International Media Company 146

Case 15 Middle East Stopover: Kings & Sheiks in the UAE 151

Case 16 V Australia: Flying High with Richard Branson 153

Case 17 MS Read-A-Thon!: Communication for Cash 155

Case 18 Postscript: The One that Got Away! 157

A Few Parting Shots 160

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Sort by: Showing 1 Customer Reviews
  • Posted October 20, 2010

    How to make a buck

    Mark turns lemons into lemonade - always sees an angle, and is an optimist. Fun reading!

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