The Science of Fear: How the Culture of Fear Manipulates Your Brain

Overview

A timely and entertaining psychological look at why we're afraid and what to do about it

From terror attacks to bursting real estate bubbles, from crystal meth epidemics to online sexual predators and poisonous toys from China, our list of fears seems to be exploding. Yet we are the safest and healthiest humans in history. Why are we so worried?

The Science of Fear is an introduction to the new brain science of risk, dissecting the fears that ...

See more details below
Paperback (Reprint)
$12.72
BN.com price
(Save 25%)$17.00 List Price

Pick Up In Store

Reserve and pick up in 60 minutes at your local store

Other sellers (Paperback)
  • All (20) from $1.99   
  • New (11) from $6.24   
  • Used (9) from $1.99   
The Science of Fear: How the Culture of Fear Manipulates Your Brain

Available on NOOK devices and apps  
  • NOOK Devices
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK Study
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$13.99
BN.com price

Overview

A timely and entertaining psychological look at why we're afraid and what to do about it

From terror attacks to bursting real estate bubbles, from crystal meth epidemics to online sexual predators and poisonous toys from China, our list of fears seems to be exploding. Yet we are the safest and healthiest humans in history. Why are we so worried?

The Science of Fear is an introduction to the new brain science of risk, dissecting the fears that misguide and manipulate us every day. Award-winning journalist Daniel Gardner demonstrates how irrational fear springs from the ways humans miscalculate risks based on our hunter-gatherer brains. With the exclusive cooperation of risk-science pioneer Paul Slovic and other leading experts, Gardner reveals how our "gut" reactions lead us astray. Understanding our irrational fears frees us from political and corporate manipulation, and makes our choices better, and our lives braver.

Read More Show Less

What People Are Saying

From the Publisher
"Excellent...analyses everything from the media's predilection for irrational scare stories to the cynical use of fear by politicians... [A] cheery corrective to modern paranoia."
-The Economist
Read More Show Less

Product Details

  • ISBN-13: 9780452295469
  • Publisher: Penguin Group (USA) Incorporated
  • Publication date: 6/24/2009
  • Edition description: Reprint
  • Pages: 368
  • Sales rank: 296,686
  • Product dimensions: 5.40 (w) x 8.40 (h) x 0.80 (d)

Meet the Author

Daniel Gardner is a columnist and senior writer for The Ottawa Citizen. He has received numerous awards for his writing, including Amnesty International's Media Award and the Michener Award.

Read More Show Less

Table of Contents

Prologue: 1, 595 1

Chapter 1 Prehistoric Refugee 5

Chapter 2 Of Two Minds 18

Chapter 3 The Death of Homo economicus 32

Chapter 4 The Emotional Brain 59

Chapter 5 A Story About Numbers 87

Chapter 6 The Herd Senses Danger 102

Chapter 7 Fear Inc. 125

Chapter 8 All the Fear That's Fit to Print 155

Chapter 9 Crime and Perception 182

Chapter 10 The Chemistry of Fear 218

Chapter 11 Terrified of Terrorism 246

Chapter 12 There's Never Been a Better Time to Be Alive 289

Afterword 305

Notes 317

Bibliography 337

Acknowledgments 341

Index 343

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 6 Customer Reviews
  • Anonymous

    Posted November 18, 2011

    No text was provided for this review.

  • Anonymous

    Posted September 15, 2010

    No text was provided for this review.

  • Anonymous

    Posted January 16, 2012

    No text was provided for this review.

  • Anonymous

    Posted December 10, 2010

    No text was provided for this review.

  • Anonymous

    Posted March 30, 2012

    No text was provided for this review.

  • Anonymous

    Posted October 12, 2011

    No text was provided for this review.

Sort by: Showing all of 6 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)