DAN ZARRELLA is an award-winning social, search, and viral marketing scientist at Hubspot, Inc., a prominent marketing company. He is the leader and voice of their popular "The Science of . . ." webinar series. He has been featured in a variety of publications, including the New York Times, the Wall Street Journal, Wired, Forbes, and the Huffington Post, among many others. Dan is a recognized thought leader in social media marketing and research and participates in speaking engagements around the country.
The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategiesby Dan Zarrella
The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as/i>/b>
Scientific marketing research delivers proven marketing tactics and tips
The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results.
The book contradicts what the author calls the "unicorns and rainbows" strategy that simply encourages companies to love their customers and hug their followers. Instead, the book offers more substantial, proven tactics and tips gathered through scientific research and techniques.
- Lists what time of day and what day of the week the most retweets occur
- Explains why weekends are best for Facebook sharing, which blog posts lead to comments, why early mornings are best for emails, and how to blog to acquire links
- Describes how to avoid crowding your content
The Science of Marketing provides the research and tools to help you make a stronger impact in the digital marketing space.
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Dan Zarrella has written this fantastic volume to help online marketers and bloggers to better understand the tools at our disposal. You could be getting more views or purchases on your site, just by implementing some of the tips that Zarralla exposes. The book is split into 10 chapters, each devoted to a particular platform of online marketing: E-Books, Webinars, SEO, Twitter, Facebook, Pinterest, Blogging, E-Mail Marketing, Lead Generation, & Analytics. Throughout each chapter, you're given examples of all types of online visitors, and you'll discover exact techniques that you could be implementing now, today, in your social marketing. Zarrella has performed hundreds of surveys (it seems) to prepare the conclusions he is sharing in "The Science of Marketing". By revealing these critical results, he has changed the way I think about marketing, and the way you'll think about it too! Sometimes, the survey results revealed something lacking in the way that bloggers and marketers are timing their posts, or sometimes in the way you write. You'll find out an amazing amount of information in this book -- be sure to take notes! I would definitely recommend this book to bloggers, website owners, or anyone else in need of promoting their online social presence (whether a newbie or professional). It is an amazing resource, and I'll probably have to read it again one day to glean more facts from it!