The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies

The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies

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by Dan Zarrella
     
 

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Forget the "unicorns and rainbows" approach to marketing that encourages companies to love their customers and hug their followers. Sure, it's great to "be awesome" and "engage in the conversation," but a successful marketing strategy requires something far more substantial. Author and "social media scientist" Dan Zarrella uses data, experimentation, and real

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Overview

Forget the "unicorns and rainbows" approach to marketing that encourages companies to love their customers and hug their followers. Sure, it's great to "be awesome" and "engage in the conversation," but a successful marketing strategy requires something far more substantial. Author and "social media scientist" Dan Zarrella uses data, experimentation, and real science to understand how people behave online and how you can leverage that behavior in your digital marketing strategy.

The Science of Marketing shares proven online tactics and tips gathered through scientific research that will upend your approach to digital marketing. Using a combination of statistics, marketing, math, social psychology, memetics, and epidemiology, among other fields, this book brings a scientific approach to the way businesses develop content, SEO strategies, lead generation, and analytics. Learn why and how you should start executing social—blogging, social media, e-mail marketing, and webinars—according to data-driven metrics to achieve the greatest results.

The Science of Marketing provides the research and tools you need to make a stronger impact in the digital marketing space. It offers valuable takeaways such as:

  • Late in the day and week is when the most retweets occur
  • Weekends are best for Facebook sharing
  • E-mail newsletters to subscribers very early in the morning
  • Your newest subscribers are the most likely to act
  • Blog on the weekends for a higher number of comments
  • Blog early in the morning for a higher number of links
  • Don't crowd your content
  • And much more!

The Science of Marketing delivers undeniable proof that challenges assumptions about how marketers should approach digital marketing. Let Dan Zarrella's scientific approach lead you toward a better timed, highly targeted, more compelling, and incredibly successful online marketing strategy.

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Product Details

ISBN-13:
9781118138274
Publisher:
Wiley
Publication date:
04/29/2013
Pages:
194
Sales rank:
764,906
Product dimensions:
9.10(w) x 6.20(h) x 0.90(d)

Meet the Author

DAN ZARRELLA is an award-winning social, search, and viral marketing scientist at Hubspot, Inc., a prominent marketing company. He is the leader and voice of their popular "The Science of . . ." webinar series. He has been featured in a variety of publications, including the New York Times, the Wall Street Journal, Wired, Forbes, and the Huffington Post, among many others. Dan is a recognized thought leader in social media marketing and research and participates in speaking engagements around the country.

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The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies 5 out of 5 based on 0 ratings. 1 reviews.
InTheBookcase More than 1 year ago
Dan Zarrella has written this fantastic volume to help online marketers and bloggers to better understand the tools at our disposal. You could be getting more views or purchases on your site, just by implementing some of the tips that Zarralla exposes. The book is split into 10 chapters, each devoted to a particular platform of online marketing: E-Books, Webinars, SEO, Twitter, Facebook, Pinterest, Blogging, E-Mail Marketing, Lead Generation, & Analytics. Throughout each chapter, you're given examples of all types of online visitors, and you'll discover exact techniques that you could be implementing now, today, in your social marketing. Zarrella has performed hundreds of surveys (it seems) to prepare the conclusions he is sharing in "The Science of Marketing". By revealing these critical results, he has changed the way I think about marketing, and the way you'll think about it too! Sometimes, the survey results revealed something lacking in the way that bloggers and marketers are timing their posts, or sometimes in the way you write. You'll find out an amazing amount of information in this book -- be sure to take notes! I would definitely recommend this book to bloggers, website owners, or anyone else in need of promoting their online social presence (whether a newbie or professional). It is an amazing resource, and I'll probably have to read it again one day to glean more facts from it!