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The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies [NOOK Book]

Overview

Praise for The Science of Marketing

"Dan delivers nitty-gritty facts, not theories. Loaded with charts, surveys, and actual data (!) about what's working right now online."
—Seth Godin, author of Purple Cow

"For decades, marketing has been about so-called 'creative work,' with success measured by ad industry self-congratulatory awards. It's time to finally get serious about the science of marketing, and Dan Zarrella is the right person to set us straight. Dan holds no opinions ...

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The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies

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Overview

Praise for The Science of Marketing

"Dan delivers nitty-gritty facts, not theories. Loaded with charts, surveys, and actual data (!) about what's working right now online."
—Seth Godin, author of Purple Cow

"For decades, marketing has been about so-called 'creative work,' with success measured by ad industry self-congratulatory awards. It's time to finally get serious about the science of marketing, and Dan Zarrella is the right person to set us straight. Dan holds no opinions of success that he doesn't back up with hard measurements. In this book, he lays out the facts so your marketing will be more successful than the typical award winners."
—David Meerman Scott, bestselling author of The New Rules of Marketing and PR

"This book equips you with the actionable real-world data you need to make your communications more scientific and successful."
—Nancy Duarte, author of slide:ology

"Dan Zarrella has bagged a most rare bird: a book that's actually useful to real, working social media pros."
—Hugh MacLeod, cartoonist, gapingvoid.com

"Dan's Science of Marketing is the toolbox of actionable data you need to vastly improve your online and offline marketing. Along with a wide range of critical datasets on Facebook, Twitter, and other social media platforms, you'll also find the pages brimming with useful stats and survey results on e-mail marketing, blogging, and other web channels. Keep this book close and read it often!"

—Mari Smith, top social media influencer, speaker, author of The New Relationship Marketing, and coauthor of Facebook Marketing: An Hour a Day

"Zarrella's Science of Marketing is the essential handbook for every business to thrive in our newly data-driven world."
—Erik Qualman, international bestselling author of Socialnomics

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Product Details

  • ISBN-13: 9781118233061
  • Publisher: Wiley
  • Publication date: 4/10/2013
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 208
  • Sales rank: 666,240
  • File size: 4 MB

Meet the Author

DAN ZARRELLA is an award-winning social, search, and viral marketing scientist at Hubspot, Inc., a prominent marketing company. He is the leader and voice of their popular "The Science of . . ." webinar series. He has been featured in a variety of publications, including the New York Times, the Wall Street Journal, Wired, Forbes, and the Huffington Post, among many others. Dan is a recognized thought leader in social media marketing and research and participates in speaking engagements around the country.

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Table of Contents

Acknowledgments ix

Introduction 1

Part I Content 7

1 E-Books 9

2 Webinars 25

Part II Channels 35

3 SEO 37

4 Twitter 53

5 Facebook 75

6 Pinterest 101

7 Blogging 109

Part III Middle of the Funnel (MOFU) 127

8 E-Mail Marketing 129

9 Lead Generation 153

Part IV Analytics 171

10 Analytics 173

Index 185

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Customer Reviews

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Sort by: Showing 1 Customer Reviews
  • Posted October 8, 2014

    Dan Zarrella has written this fantastic volume to help online ma

    Dan Zarrella has written this fantastic volume to help online marketers and bloggers to better understand the tools at our disposal. You could be getting more views or purchases on your site, just by implementing some of the tips that Zarralla exposes.

    The book is split into 10 chapters, each devoted to a particular platform of online marketing: E-Books, Webinars, SEO, Twitter, Facebook, Pinterest, Blogging, E-Mail Marketing, Lead Generation, & Analytics.

    Throughout each chapter, you're given examples of all types of online visitors, and you'll discover exact techniques that you could be implementing now, today, in your social marketing. Zarrella has performed hundreds of surveys (it seems) to prepare the conclusions he is sharing in "The Science of Marketing". By revealing these critical results, he has changed the way I think about marketing, and the way you'll think about it too! Sometimes, the survey results revealed something lacking in the way that bloggers and marketers are timing their posts, or sometimes in the way you write. You'll find out an amazing amount of information in this book -- be sure to take notes!

    I would definitely recommend this book to bloggers, website owners, or anyone else in need of promoting their online social presence (whether a newbie or professional). It is an amazing resource, and I'll probably have to read it again one day to glean more facts from it!

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