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The Science of Social Influence: Advances and Future Progress / Edition 1
     

The Science of Social Influence: Advances and Future Progress / Edition 1

by Anthony R. Pratkanis, Anthony Pratkanis
 

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ISBN-10: 1841694266

ISBN-13: 9781841694269

Pub. Date: 01/01/2006

Publisher: Taylor & Francis

The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects of this research. The volume teaches the student to:

  • Learn how to conduct lab, field and case research on social influence through example by leading researchers
  • Find out about the

Overview

The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects of this research. The volume teaches the student to:

  • Learn how to conduct lab, field and case research on social influence through example by leading researchers
  • Find out about the latest discoveries including the status of research on social influence tactics, dissonance theory, conformity, and resistance to influence
  • Discover how seemingly complex issues such as power, rumors, group and minority influence and norms can be investigated using the scientific method
  • Apply knowledge to current influence campaigns to find out what works and what does not.

The Science of Social Influence is the perfect core or complementary text for advanced undergraduate or graduate students in courses such as Attitudes and Attitude Change, Communications, Research Methods and, of course, Social Influence.

Product Details

ISBN-13:
9781841694269
Publisher:
Taylor & Francis
Publication date:
01/01/2006
Series:
Frontiers of Social Psychology Series
Edition description:
New Edition
Pages:
376
Product dimensions:
6.00(w) x 9.00(h) x 0.90(d)

Related Subjects

Table of Contents


About the Editor     vii
Contributors     ix
An Invitation to Social Influence Research   Anthony R. Pratkanis     1
Social Influence Analysis: An Index of Tactics   Anthony R. Pratkanis     17
Omega Approaches to Persuasion: Overcoming Resistance   Eric S. Knowles   Dan D Riner     3
The Evolution of Cognitive Dissonance Theory: A Personal Appraisal   Elliot Aronson     115
Emotional See-saw   Dariusz Dolinski     137
Fleeting Attraction and Compliance with Requests   Jerry M. Burger     155
Using Social Norms as a Lever of Social Influence   Noah J. Goldstein   Robert B. Cialdini     167
On the Development of the Social Response Context Model   Paul R. Nail   Geoff MacDonald     193
Groupthink as Social Identity Maintenance   Marlene E. Turner   Anthony R. Pratkanis   Christina K. Struckman     223
Minority Dissent, Attitude Change, and Group Performance   Carsten K. W. De Dreu     247
Rumors Influence: Toward a Dynamic Social Impact Theory of Rumor   Nicholas DiFonzo   Prashant Bordia     271
Self-Defeating Leader Behavior: Why Leaders Misuse Their Power and Influence   Roderick M. Kramer     297
Resistance to Influence   Brad J. Sagarin   Sarah E. Wood     321
Author Index     341
Subject Index     357

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