BN.com Gift Guide

The Scientific American Brave New Brain: How Neuroscience, Brain-Machine Interfaces, Neuroimaging, Psychopharmacology, Epigenetics, the Internet, and Our Own Minds are Stimulating and Enhancing the Future of Mental Power / Edition 1

Hardcover (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $6.68
Usually ships in 1-2 business days
(Save 74%)
Other sellers (Hardcover)
  • All (19) from $6.68   
  • New (9) from $15.33   
  • Used (10) from $6.68   

Overview

Praise for The Scientific American Brave New Brain

"In The Scientific American Brave New Brain Judith Horstman takes us on a delightful—and hopeful—tour of the near-future of neuroscience and how we can all benefit."
Daniel Goleman, author, Emotional Intelligence

"Judith Horstman's newest book is a gift of fascinating, useful information on how to understand and optimize the most important organ in your body. She also shows you the future of brain science and how it will enhance our lives, along with some of the pitfalls. The book is beautifully written, accessible, and important. I highly recommend it."
Daniel G. Amen, MD, author, Change Your Brain, Change Your Body

"This excellent book is about wonder. Judith Horstman gathers all the latest research on the brain and gazes into the future to see the fascinating ways our lives will be changed by the neuroscience of tomorrow."
R. Douglas Fields, author, The Other Brain

"All curious brains will enjoy this book very much: it's a clear, useful, and entertaining guide to the latest research concerning the brain and how we may be protecting and boosting it in the near future."
Kim Stanley Robinson, best-selling author, Galileo's Dream

Read More Show Less

Product Details

  • ISBN-13: 9780470376249
  • Publisher: Wiley
  • Publication date: 4/5/2010
  • Series: Scientific American Series , #1
  • Edition number: 1
  • Pages: 208
  • Sales rank: 674,360
  • Product dimensions: 7.10 (w) x 9.30 (h) x 1.00 (d)

Meet the Author

Judith Horstman is the author of The Scientific American Day in the Life of Your Brain, the first book in this series of titles copublished with Scientific American. She's an award-winning science journalist and author whose work has appeared in USA Today and numerous other newspapers and magazines; in publications by Harvard, Stanford, and Johns Hopkins universities; and is the author of four other books. Visit her Web site at www.JudithHorstman.com

Scientific American is one of the most popular science magazines in the world.

Read More Show Less

Table of Contents

Acknowledgments.

Preface.

Introduction.

1 Your Changeable Brain.

How Your Brain Changes: Neurogenesis, Neuroplasticity, and Epigenetics.

The Birth of Brain Cells: Neurogenesis.

Changes in Your Brain: Neuroplasticity.

Changes in Your Genes: Epigenetics.

Keeping Your New Brain Cells.

No Pain, No Gain.

Brain Training Programs: Help or Hype?

What's Next? And What About My Brain?

2 Boosting Your Brain Power.

The Brave New Pharmacy.

Juicing the Brain: The “Smart Drugs”.

The Caveats: Are These Really “Smart Pills”—and Are They Safe?

Six Drug-Free Ways to Boost Your Brain.

Boosting Your Brain with Meditation.

Meditation Means Changing Your Brain.

What's Next? And What About My Brain?

3 Manipulating Your Memory.

Memories Are Made of This—We Hope.

How Memory Works—The Short Version.

Alzheimer's Disease: The Memory Epidemic.

What We Know Now About Dementia.

Marijuana to Ward Off Alzheimer's? Wow. Like, Cool.

Making Memories Stick Around.

A Method for Erasing Bad Memories Without Medication.

The Toll of Mental Illness––and Anxiety.

What's Next? And What About My Brain?

4 Digital You: What the Digital Explosion Is Doing to Your iBrain.

Are You Born Digital––or a Digital Immigrant?

The Brains of Digital Natives.

The Bad, the Good and the Unknown Effects of Technology.

The Future Is Closer Than You Think.

Uses of the Digital You.

What About My Body? Balancing the iBrain and Your Sensory Self.

Beyond Digital: The Serious Need for Play.

What's Next? And What About My Brain?

5 Looking Inside Your Brain.

Windows into Your Brain.

Smile, Say Cheese? Not Exactly: How An MRI Works.

Picture this: Psychopath, Pedophile, Autistic Toddler.

Scanning the Other Half of Your Brain: Why White Matter Matters.

The Limits of Bran Scans.

The Five Flaws of Brain Scans.

What's Next? And What About My Brain?

6 Rewiring the Brain Electric.

The Electrical Revolution: A History of Hot-Wiring Your Head.

The Current Brain Research: Magnets to Implants.

Discovering Depression's Sweet Spot.

Implants for Alzheimer's Disease Patients.

What's Next? And What About My Brain?

7 Your Bionic Brain: The Merging of Brain with Machines

Spare Parts.

Bionic Brain Research Today.

The Britannica in Your Brain––and More.

Artificial Retinas: Giving Sight to the Blind.

An Artificial Hippocampus?

Putting Thoughts into Action.

How and Why Your Brain Is Better Than a Computer–for Now.

What's Next? And What About My Brain?

8 The Possible Dreams: Stem Cells, Gene Therapy, and Nanotechnology.

The Future of Stem Cells.

Retinal Stem Cells from Adults Show Promise.

The Promise of Gene Therapy.

Nanomedicine.

What's Next? And What About My Brain?

9 Neuroethics: Facing the Dark Side.

Stem Cells: Still Fighting After All These Years.

Liar, Liar: Can Brain Scans Reveal the Truth?

Responsibility: My Sick Brain Made Me Do It (The Devil Made Me Do It)?

Privacy, Bias, and Self-Incrimination.

Psychotreatment: Should We Force Psychopharmacological Therapies?

Mental Doping on the Rise: They Jail Athletes, Don’t They?

Issues Yet to Come: A Future of Busy Lawyers.

10 The Past Is Prologue: To the Future.

Sources.

Illustration Credits.

Glossary.

About the Author.

Index.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted April 25, 2011

    No text was provided for this review.

  • Anonymous

    Posted May 16, 2011

    No text was provided for this review.

Sort by: Showing all of 2 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)