The Second Bounce of the Ball: Turning Risk into Opportunity

Overview

In business, everyone can see the first bounce of the ball. It is the second bounce that is uncertain. Ronald Cohen, one of the world's leading private-equity investors, argues that the entrepreneur's aim is to take advantage of that uncertainty, for it is only in situations of uncertainty that significant gains can be made. Putting it another way, successful entrepreneurs know how to turn risk into opportunity. The book is essential reading for entrepreneurs, wannabe entrepreneurs, and all those who want to ...

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The Second Bounce Of The Ball: Turning Risk Into Opportunity

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Overview

In business, everyone can see the first bounce of the ball. It is the second bounce that is uncertain. Ronald Cohen, one of the world's leading private-equity investors, argues that the entrepreneur's aim is to take advantage of that uncertainty, for it is only in situations of uncertainty that significant gains can be made. Putting it another way, successful entrepreneurs know how to turn risk into opportunity. The book is essential reading for entrepreneurs, wannabe entrepreneurs, and all those who want to apply entrepreneurial approaches in all walks of life. It provides relevant background on the development of entrepreneurship and of the venture-capital and private-equity industry through the prism of Cohen's experience at Apax. It provides guidance about how to take advantage of business opportunity, how to find the right people and the right money, the roles played by personality and luck, and the importance of ethics.

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Editorial Reviews

From the Publisher

"A most valuable and instructive bible about how to move your enterprise forward and maneuver past early limitations and obstacles."  —Forbes

"One of the best books written on entrepreneurship in recent years. It will reward any reader, from start-up owner to city banker."  —Financial Times

"A tour-de-force covering both the economic history of entrepreneurship and private equity . . . and real, experience-based stories about successes and failures that are designed to make the reader assess their own entrepreneurial potential."  —Business Economist

"Masters of the new financial universe have little incentive to divulge their modus operandi. Yet, in this book, Cohen does just that . . . One can think of this text, organized around ten chapters, as a detailed cookbook—making Cohen the Delia Smith of the entrepreneurial world."  —New Statesman

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Product Details

  • ISBN-13: 9780753824368
  • Publisher: Phoenix
  • Publication date: 5/1/2010
  • Pages: 296
  • Product dimensions: 5.10 (w) x 7.70 (h) x 1.10 (d)

Meet the Author


Ronald Cohen is cofounder of Apax Partners, Britain's first venture capital firm. He is a recipient of the British Venture Capital Association's Hall of Fame Award and the Harvard Business School's Alumni Achievement Award.
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Table of Contents

Introduction 1

Exploiting uncertainty is the essence of entrepreneurship

1 Climbing the North Face 11

The higher you aim, the higher you go

2 Fear of failure 45

You can't learn to swim by exercising on the beach

3 Calibrating opportunities 67

If you pick a provincial line, you arrive at a provincial destination

4 Timing is everything 95

A second bounce usually follows a change in the trend or in the cycle

5 Leading a winning team 125

Adapt your role to the needs of the firm, not the other way round

6 Smart money 149

Don't just raise cash, raise your probability of success

7 Ego, intellect and intuition 191

Ego is a turbo-charger, not a navigation system

8 Chance, perseverance and luck 207

Luck is seldom just a matter of chance

9 Doing it right 233

Principles have a cost, but they are always a bargain in the end

10 Exits and entrances 249

Succession is a process, not an event

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