The Secret to Getting a Job after College: Marketing Tactics to Turn Degrees into Dollars (Chapter 3)

The Secret to Getting a Job after College: Marketing Tactics to Turn Degrees into Dollars (Chapter 3)

by Dr. Larry Chiagouris
     
 

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The Secret to Getting a Job after College: Marketing Tactics to Turn Degrees into Dollars is an easy to follow guide for all majors to help you launch your career in any job market. You will learn tips and tactics to attract the attention of an employer and win the competition with other candidates to get the job you want.

Bonus Feature: Exclusive Online… See more details below

Overview

The Secret to Getting a Job after College: Marketing Tactics to Turn Degrees into Dollars is an easy to follow guide for all majors to help you launch your career in any job market. You will learn tips and tactics to attract the attention of an employer and win the competition with other candidates to get the job you want.

Bonus Feature: Exclusive Online Content:
• Gain access to exclusive content to a companion website
• Includes references to many job search resources
• Resume examples for a variety of majors
• Links to useful websites

Chapter 3: Acing the Interview: Building a Relationship and Selling Yourself
• Learn to prepare for any interview situation
• Find out what market research you need to do before the interview
• Learn the tricky questions that interviewers toss at you
• Know which answers work and which answers fail

"Excellent resource for students! The author speaks in a tone that resonates with this generation. I definitely will refer this book to students."


---Kristina Sanchez, Associate Director of Experiential Programs & Employer Relations, Pomona College



" Larry Chiagouris has been conceptualizing and implementing highly successful branding strategies for decades, and this is one of his best – showing college graduates the nuts and bolts of how to develop their personal brand to get that all-important first job. Simply outstanding! "

---William Neal, Founder and Senior Partner at SDR Consulting,
Past Chairman of the American Marketing Association
and author of Value Creation: The Power of Brand Equity



" Larry is one of the few people who combines real world business experience with the rigor of a skilled academician. This book reflects that talent and his passion for helping students. This is a must read for every college graduate. "

---Dr. Richard Plank, Director, Division of Business,
University of South Florida



" This book is required reading for every college student wrestling with how to land an internship and their first - and best - position after graduation. Dr. Chiagouris outlines practical, easy-to-apply personal assessment and individual positioning steps helping job candidates clearly articulate who they are, why they stand out from their competition, and how to go about identifying and winning highly desired opportunities. I've worked closely with Larry on Madison Ave, and observed him in the classroom. He's a master at focusing attention and promoting consumer-brand engagement. This book leverages his respected communications, branding, and applied marketing expertise to the benefit of all soon-to-be graduates. Follow his roadmap, and land your job! "

---Steven M. Howard
Marketing and Customer Experience Officer,
Rainqloud Media, Inc.




" Dr. Chiagouris ranks among the most caring, committed, and creative professors I have ever had the privilege of working with over the past twenty years. His student-centeredness is legendary as is his dedication to helping students find their place in this world. He finds nothing more fulfilling than empowering students to build a foundation for their own success while focusing on their strengths and uniqueness. "

---Susan Maxam, University Director for Student Success,
Pace University

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Product Details

ISBN-13:
2940012320896
Publisher:
Brand New World Publishing
Publication date:
03/30/2011
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
0 MB

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