The Selling of the President

The Selling of the President

by Joe McGinniss
     
 

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What makes you cast your ballot?
A Presidential candidate or a good campaign?
How he stands on the issues or how he stands up to the camera?

The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking—and how that script came to be. It introduces:

  • Harry Treleaven,

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Overview

What makes you cast your ballot?
A Presidential candidate or a good campaign?
How he stands on the issues or how he stands up to the camera?

The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking—and how that script came to be. It introduces:

  • Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts
  • Roger Ailes, a PR man who coordinated the TV presentations that delivered the product
  • Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President
  • And the candidate, Richard Nixon himself—a politician running on television for the highest office in the land

In his introduction, Joe McGinniss discusses why—unfortunately—his classic book is as pertinent today to understanding our political culture as it was the year it was published.

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Editorial Reviews

Brills Content
This 1969 classic showed telvision's power in packaging a politician into a product like a bar of soap. In the 30-plus years since its publication, the book still resonates with what remains the most formidable challenge for a candidate: image control.
Geoffrey Wolff
Shows how a clutch of salesmen, cameramen, and speechwriters adjusted Richard Nixon's image by manipulating television—or us—on his behalf.
Newsweek
Washington Post Book World - Robert Sherrill
“McGinniss blessed this land with his book 'The Selling of the President, 1968'.”
Washington Post - David S. Broder
“Devastatingly funny and angry…McGinniss has given us a damning but terribly amusing picture of the flackery in one campaign…The problem will be around longer than Nixon will…You can read this book and laugh—-or maybe weep a little at how you were sold a president.”
Life Magazine - Murray Kempton
“An appalled, savage and charming chronicle of Mr. Nixon’s 1968 electoral campaign.”

Product Details

ISBN-13:
9780140112405
Publisher:
Penguin Publishing Group
Publication date:
08/28/1988
Edition description:
Reprint
Pages:
272
Sales rank:
355,693
Product dimensions:
5.08(w) x 7.78(h) x 0.54(d)
Age Range:
18 Years

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