The Semantic Turn: A New Foundation for Design

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Overview

Responding to cultural demands for meaning, user-friendliness, and fun as well as the opportunities of the emerging information society, The Semantic Turn boldly outlines a new science for design that gives designers previously unavailable grounds on which to state their claims and validate their designs. It sets the stage by reviewing the history of semantic concerns in design, presenting their philosophical roots,
examining the new social and technological challenges that professional designers are facing, and offering distinctions among contemporary artifacts that challenge designers.

Written by Klaus Krippendorff, recognized designer and distinguished scholar of communication and language use, the book builds an epistemological bridge between language/communication theory and human-centered conceptions of contemporary artifacts. Clarifying how the semantic turn goes beyond product semantics and differs from other approaches to meaning, Krippendorff develops four new theories of how artifacts make sense and presents a series of meaning-sensitive design methods,
illustrated by examples, and evaluative techniques that radically depart from the functionalist and technology-centered tradition in design.

An indispensable guide for the future of the design profession, this book outlines not only a science for design that encourages asking and answering new kinds of questions, it also provides concepts and a vocabulary that enables designers to better partner with the more traditional disciplines of engineering, ergonomics, ecology, cognitive science, information technology, management, and marketing.

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Product Details

  • ISBN-13: 9780415322201
  • Publisher: CRC Press
  • Publication date: 12/28/2005
  • Edition description: New Edition
  • Pages: 368
  • Sales rank: 1,114,230
  • Product dimensions: 6.30 (w) x 9.10 (h) x 1.00 (d)

Table of Contents

History and Aim
Brief History of Product Semantics
Trajectory of Artificiality
The Changing Environment of Design
Redesigning Design (Discourse) Basic concepts of human-centered design
Predecessors
The Axiomaticity of Meaning
Sense, Meaning, and Context
Stakeholders in Design
Second-Order Understanding
Ethics in a Design Culture Meaning of Artifacts in Use
Interfaces
Disruptions and Usability
Recognition
Explorations
Reliance
Design Principles Meaning of Artifacts in Language
Language
Categories
Characters
Identities
Verbal Metaphors
Narratives
Culture Meanings in the Lives of Artifacts
Life Cycles
Stakeholder Networks
Projects
Genetic Meanings
Critical Sizes of Supportive Communities
Whole Life Cycle Accounting Meanings in an Ecology of Artifacts
Ecology
Ecology of Artifacts
Ecological Meanings
Technological Cooperatives
Mythology
Design methods, research, and a science for design
A New Science for Design
Methods for Creating Spaces of Possible Futures
Methods for Inquiring into Stakeholders’ Concepts and Motivations
Human-Centered Design Methods
Validating Semantic Claims
Advancing Design Discourse Distantiations
Semiotics
Cognitivism
Ergonomics
Aesthetics
Functionalism
Marketing
Textualism Roots in the Ulm School of Design?
Bill’s Functionalism
Bense’s Information Philosophy
Maldonado’s Semiotics
Chernyshevsky’s Political Economy of Aesthetics
Rittel’s Methodology
Barriers to Considerations of Meaning and Some Exceptions REFERENCES INDEX

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