The Seven Keys to Communicating in Mexico: An Intercultural Approach
272The Seven Keys to Communicating in Mexico: An Intercultural Approach
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Overview
Product Details
ISBN-13: | 9781626167230 |
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Publisher: | Georgetown University Press |
Publication date: | 02/03/2020 |
Pages: | 272 |
Product dimensions: | 5.40(w) x 8.40(h) x 0.50(d) |
Age Range: | 18 Years |
About the Author
Olivia Hernandez-Pozas is associate professor at Tecnologico de Monterrey in Monterrey, Mexico, and author of works in International Business, Cultural Intelligence, and Management Education. She teaches classes of Negotiation and Intercultural communication. She is also member of the National Research System of Mexico. She is certified as advanced cultural intelligence facilitator by the Cultural Intelligence Center. She is member of the Academy of Management, and has served as member of the board, of its Management Education and Development Division.
David A. Victor, PhD, is a tenured professor of management and international business at Eastern Michigan University, as well as a consultant, author, and editor. He teaches courses on managing world business communication, international management, and international business and offers a series of seminars on doing business in various countries, including Brazil. As a consultant, he has run training programs and coached the leaders of more than 200 companies and organizations, ranging from global 500 companies to governments and nongovernmental organizations. He is also Editor-in-Chief of the Global Advances in Business Communication Journal. Among his many publications is the groundbreaking International Business Communication (HarperCollins, 1992), which introduced the LESCANT Model used as the framework for this book.
Table of Contents
List of Figures and Tables vii
List of Photographs ix
Acknowledgments xi
Introduction xiii
1 The Spanish Language: A Beautiful Mixture That Defines Mexico 1
2 The Mexican Environment: A Cornucopia 23
3 Mexican Social Organization: Mestizaje, Mosaic, or Melting Pot? 63
4 Mexican Contexting: The Hidden Wisdom of the Proverb 101
5 The Mexican Authority Conception: Power Is Always Personalized 121
6 Mexican Nonverbal Communication: Colorful, Bold, and Making a Statement! 149
7 The Mexican Temporal Conception: All Our Pasts Are Our Present 175
8 Case Study: When Being Bicultural Is More than Being Bilingual 199
Notes 223
Index 237
About the Authors 251
What People are Saying About This
The Seven Keys to Communicating in Mexico is essential reading for professionals and students who seek to engage with Mexicans in significant and meaningful ways. Its rich use of the LESCANT model is engaging and thought provoking. This work positions people with the fundamental knowledge and, more importantly, the ability to ask the right questions in order to develop deep and constructive relationships with their Mexican counterparts.