About The Author: John L. Mariotti is President and CEO of The Enterprise Group, his own consulting firm, and former President of Huffy Bicycles and Rubbermaid's Office Products Group. He is the author of The Power of Partnerships and a contributing editor, management columnist, and conference moderator for Industry Week magazine.
The Shape Shiftersby John L Mariotti
The Shape Shifters tells how to create a powerful advantage by continuously changing to create and deliver what customers want-and consider best value-now and in the future. It's full of unique tools & techniques to help understand value and develop consensus on how value is perceived by customers, competitors and your own organization. It explains why the key to success is making the shape of your business one that consistently creates and delivers the value your customers wants.
"This book will make you rethink the strategies of your entire company."-James Swartz, author, Seeing David in the Stone
- iUniverse, Incorporated
- Publication date:
- Product dimensions:
- 6.00(w) x 9.00(h) x 0.66(d)
Meet the Author
Most Helpful Customer Reviews
See all customer reviews