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The principle driving this transformation is called biomimicry, and Harman shares a wide range of examples of how we’re borrowing from natural models to invent profitable, green solutions to pressing ...
The principle driving this transformation is called biomimicry, and Harman shares a wide range of examples of how we’re borrowing from natural models to invent profitable, green solutions to pressing industrial challenges.
Why does the bumblebee have better aerodynamics than a 747?
How can copying a butterfly wing reduce the world’s lighting energy bill by 80 percent?
How will fleas’ knees and bees’ shoulders help scientists formulate a near-perfect rubber?
The Shark’s Paintbrush reflects a force of change in the new global economy that does more than simply gratify human industrial ambition; it teaches us how to live in harmony with nature and opens bright opportunities for a better future.
"Imagine Indiana Jones, Huckleberry Finn, and Erasmus Darwin rolled into one person, and you will have some sense of what it is like to roam and see the world through Jay Harman's biomimetic eyes. The Shark's Paintbrush is a memo of kindness from the living world in a time of crisis and doubt: life in all its intricacy offers untold possibilities for the transformation of civilization."
- Paul Hawken, author, Blessed Unrest
“Jay Harman is the quintessential biomimic, a principled inventor who sees solutions everywhere he looks in the natural world. And he looks deeply, with the soul of a student. He moves with grace from a world of waving sea kelp to the world of sustainable design, bringing nature’s wisdom into the board rooms of global companies, to the design tables of the engineers and designers who make our world. This is more than a business book, more than a memoir, more than a new way to solve global challenges. It’s a book about a new way to think.”
Janine Benyus, author of Biomimicry and founder of Biomimicry 3.8
The Shark’s Paintbrush reveals how nature is inspiring design to be more efficient, effective, resilient, and beautiful. In Nature’s 3.8 billion years of design experience, the roughly 99% of designs that didn’t work got recalled by the Manufacturer. The 1% that survived can teach profound lessons about how things should be made, how they work, and how they fit. Jay Harman’s immersion in and curiosity about the natural world have made him one of the best biomimetic designers. The Shark’s Paintbrush is a masterly field guide for all designers and entrepreneurs who aspire to help the world of the made work like, and live harmoniously with, the world of the born.
Amory B. Lovins, Chairman and Chief Scientist, Rocky Mountain Institute
“At this point in our global ecological crisis, the survival of humanity will require a fundamental shift in our attitude toward nature: from finding out how we can dominate and manipulate nature to how we can learn from her. In this brilliant and hopeful book, Jay Harman shows us how far the new field of Biomimicry has already progressed toward this goal. The Shark’s Paintbrush makes for fascinating and joyful reading — much needed in these dark times.”
Fritjof Capra, author of The Science of Leonardo and The Tao of Physics
“It blows my mind how the same patterns repeat themselves in flowers, growth in animals, and in shell spirals. When engineers mimic designs from nature, more efficient designs for windmills and fuel efficient vehicles are the result. Many of the breakthroughs are counter intuitive. Jay Harman has told the promise of Biomimicry in a compelling way. The Shark’s Paintbrush is essential reading for people interested in design and engineering.”
Temple Grandin, author Thinking in Pictures
PART ONE: A NEW GOLDEN AGE
1: The Next Industrial Revolution
2: Going with the Flow
3: Catching the Worldwide Wave
PART TWO: BIOMIMICRY AT WORK
4: Secrets from the Sea
5 : Scales and Feathers
6 : The Bee’s Knees
7: Spores and Seeds
8 : Wampum
PART THREE: THE NATURE OF CHANGE
9 : The Corporate Jungle
10: Dollar Signs
11: Reorganizing (Your) Business