The Sharpbrains Guide to Brain Fitness: How to Optimize Brain Health and Performance at Any Age

Overview

"Using charts, draw­ings, and up-to-date scien­tific stud­ies, they present the case that any brain, at any age, can change for the better...The authors sug­gest myr­iad activ­i­ties to help the process along...(This is) A stim­u­lat­ing, chal­leng­ing resource, full of solid infor­ma­tion and prac­ti­cal tips for improv­ing brain health." -Kirkus Reviews

Modern life places extraordinary demands on our brains. Not only do we live longer than ever before, but we must constantly ...

See more details below
Paperback
$14.55
BN.com price
(Save 8%)$15.95 List Price
Other sellers (Paperback)
  • All (8) from $11.75   
  • New (4) from $11.75   
  • Used (4) from $13.85   
Sending request ...

Overview

"Using charts, draw­ings, and up-to-date scien­tific stud­ies, they present the case that any brain, at any age, can change for the better...The authors sug­gest myr­iad activ­i­ties to help the process along...(This is) A stim­u­lat­ing, chal­leng­ing resource, full of solid infor­ma­tion and prac­ti­cal tips for improv­ing brain health." -Kirkus Reviews

Modern life places extraordinary demands on our brains. Not only do we live longer than ever before, but we must constantly adapt to complex and rapidly evolving personal and professional realities. Yet, we often ignore our most precious resource to do so: our brain.

The SharpBrains Guide to Brain Fitness cuts through the clutter of misconceptions, superficial and conflicting media coverage, and aggressive marketing claims, to help readers discover what really works, and what doesn't, to improve brain health and performance at any age, to delay or prevent cognitive decline, and become smarter consumers of both media coverage and scientific research in the process.

With useful, pragmatic and personalized tips and suggestions that are easy to implement, the SharpBrains Guide offers a groundbreaking new approach for self-assessing current brain fitness needs and identifying the most relevant and evidence-based methods to preserve and enhance brain function throughout life. Whether your goal is to become more resilient, enhance memory, ward off Alzheimer's disease, or simply improve mental focus to perform better at work, this how-to guide shows you exactly how to "use it or lose it."

This new and much-expanded edition of the guide AARP named a Best Book on Brain Fitness combines a user-friendly tutorial on how the brain works with advice on how to choose and integrate lifestyle changes and research-based brain training. Featuring an independent analysis of hundreds of scientific studies published in the last 10 years, the book also includes in-depth interviews with 20 leading scientists who often challenge conventional wisdom and prevailing brain health thinking and care.

A thought-provoking, practical and captivating read, the SharpBrains Guide makes the fascinating and complex subject of brain function and neuroplasticity easy to digest with its common sense approach. It's time to rethink, and to truly apply, "use it or lose it."

PRAISE FOR THE BOOK

"One of those books you cannot ignore. Insightful, to the point, actionable. A book for leaders, innovators, thought provokers and everyone who wants to act and live smarter and healthier, based on latest neuroscience." -Dr. Tobias Kiefer, Director Global Learning & Development, Booz & Company

"A great start for making sense new brain science and for taking active steps towards smart health, at the individual level, and Smart Health, at the societal level." -Misha Pavel, PhD, Program Director for the National Science Foundation's Smart Health and Wellbeing Program

"This is the book you need to begin to think differently about your brain and actively embrace the exciting and promising reality that your brain's health is the cause of the century." -Sandra Bond Chapman, PhD, Founder and Chief Director, UT-Dallas' Center for BrainHealth

"An essential reference on the field of brain fitness, neuroplasticity and cognitive health" -Walter Jessen, PhD, founder and editor, Highlight Health

"A much-needed resource to help us better understand our brains and minds and how to nourish them through life." -Susan E. Hoffman, Director, Osher Lifelong Learning Institute at UC Berkeley

Read More Show Less

Editorial Reviews

Kirkus Reviews
In this revised second edition, Fernandez, Goldberg (The New Executive Brain, 2009, etc.), and Michelon (Max Your Memory, 2011) provide extensive information to help readers optimize their brain power and performance. "Your brain is your most precious asset, and it is wise to invest in it," the authors write. Using charts, drawings, and up-to-date scientific studies, they present the case that any brain, at any age, can change for the better. That may be particularly good news for baby boomers who assumed that they could do nothing to limit their risk of developing dementia and Alzheimer's. The brain, the authors write, is highly dynamic and constantly reorganizing, and it can be shaped and reshaped across a person's entire lifespan. The authors suggest myriad activities to help the process along, including physical exercise to help generate new brain cells; a diet high in vegetables, fruit, cereals and unsaturated fats; and a variety of mental exercises. Educational and career activities, as well as stimulating leisure pursuits such as reading, playing card games, doing puzzles and participating in organized discussions can also help build one's brain. The authors also cite studies that show that musical training, learning a new language, and even playing certain types of video games can help reduce the risk of developing Alzheimer's. They also discuss at length the value of meditation to train one's emotional responses and focus one's attention. This isn't a book for readers who are looking for a simplified how-to manual. Lay readers may find that the multitude of studies and occasionally academic prose make this book more of a reference than a cover-to-cover read. That said, casual readers may consult the bulleted chapter highlights at the end of each chapter to glean the most salient information, and read interviews with experts who authored studies cited in the book. A stimulating, challenging resource, full of solid information and practical tips for improving brain health.
Read More Show Less

Product Details

  • ISBN-13: 9780982362976
  • Publisher: SharpBrains Incorporated
  • Publication date: 4/4/2013
  • Edition number: 2
  • Pages: 284
  • Sales rank: 185,263
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.60 (d)

Meet the Author

Alvaro Fer­nan­dez, named a Young Global Leader by the World Economic Forum, is the CEO of Sharp­Brains, a lead­ing inde­pen­dent mar­ket research and think tank track­ing health and well-being appli­ca­tions of neu­ro­science. He has been quoted by The New York Times, The Wall Street Jour­nal, CNN, Reuters, and Asso­ci­ated Press, among oth­ers. Alvaro produces the annual SharpBrains Virtual Summit, the leading virtual conference gathering hundreds of brain scientists and experts worldwide. He started his career at McK­in­sey & Co, and led the launch and turn-around of sev­eral education-related start-ups. Alvaro has an MBA and MA in Edu­ca­tion from Stan­ford Uni­ver­sity, and a BA in Eco­nom­ics from Uni­ver­si­dad de Deusto.

Elkhonon Goldberg, Ph.D., is an author, scientist, educator and clinician, internationally renowned for his clinical work, research, writing and teaching in neuropsychology and cognitive neuroscience. Dr. Goldberg is a Clinical Professor, Department of Neurology at New York University School of Medicine, and Diplomate of The American Board of Professional Psychology in Clinical Neuropsychology. A student and close associate of the great neuropsychologist Alexander Luria, Dr. Goldberg has continued to advance Luria's scientific and clinical tradition, and written popular science books such as The Executive Brain: Frontal Lobes and The Civilized Mind and The Wisdom Paradox: How Your Mind Can Grow Stronger As Your Brain Grows Older.

Pascale Michelon, Ph.D. in Cognitive Psychology, is a scientist, educator and writer. Dr. Michelon started her career as a Research Scientist at Washington University in Saint Louis where she conducted behavioral and neuroimaging studies to better understand how the brain processes and memorizes visual information. She is now an Adjunct Faculty at Washington University.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 2 Customer Reviews
  • Posted June 10, 2013

    As a curious and disciplined reader of neuroscience, psychology

    As a curious and disciplined reader of neuroscience, psychology and business books, I naturally gravitate towards works that help me understand how to enhance cognitive and emotional well-being. Discerning useful knowledge from a sea of noise and potential misinformation often presents a daunting task.
     Fortunately, The SharpBrains Guide to Brain Fitness has done the work for me! This book presents insights from across a vast collection of high-quality scientific studies and expert interviews, suggesting practical and potentially life-changing ways to implement these insights.
     For example, did you know that perhaps one of the most powerful ways to harness brain plasticity in a positive way is to find a social environment that constantly stimulates and challenges you (as opposed to more casual social interactions that are likely to merely provide short-term cognitive boosts)? Or that controlled studies demonstrate that certain meditative techniques, when practiced for as little has a half-hour per day for eight weeks, augment brain structures associated with learning, memory and emotional regulation?
    The SharpBrains Guide may well become a timeless reference, serving as a true landmark for those seeking to achieve peak performance and cultivate practices that enhance quality of life. If you asked me for a worthy investment of time and money - well, this is it.

    Was this review helpful? Yes  No   Report this review
  • Posted May 31, 2013

    A must read for anyone over two years of age.

    Well complied and very readable.
    I would recommend this to anyone who wonders about their most important organ in their body.

    Was this review helpful? Yes  No   Report this review
Sort by: Showing all of 2 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)