The Six-Figure Speaker: Formula for a Six-Figure Income as a Professional Speaker

Overview

The Six-Figure Speaker shows professional speakers a variety of ways to earn a high six figure income doing what they love to do. Cathleen Fillmore openly shares what she's learned operating a bureau and working with individual speakers over the years. She's also interviewed some of the world's top paid speakers and discovered that not one has taken a strictly conventional route to success. They talk candidly about what has worked for them and what pitfalls speakers need to avoid.Cathleen has held nothing back in...

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The Six Figure Speaker: Formula for a Six-Figure Income as a Professional Speaker

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Overview

The Six-Figure Speaker shows professional speakers a variety of ways to earn a high six figure income doing what they love to do. Cathleen Fillmore openly shares what she's learned operating a bureau and working with individual speakers over the years. She's also interviewed some of the world's top paid speakers and discovered that not one has taken a strictly conventional route to success. They talk candidly about what has worked for them and what pitfalls speakers need to avoid.Cathleen has held nothing back in her straight talk with speakers on how they can create their own formula for six-figure success in the professional speaking arena. She'll suggest a few different routes to take and some to absolutely avoid on the way to the top. There is information in this book that you won't find anywhere else.

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Product Details

  • ISBN-13: 9781931741927
  • Publisher: Reed, Robert D. Publishers
  • Publication date: 1/8/2008
  • Pages: 166
  • Sales rank: 1,483,848
  • Product dimensions: 6.00 (w) x 8.90 (h) x 0.60 (d)

Meet the Author

Cathleen Fillmore, President of Speakers Gold, is author of four books and hundreds of articles. She's an award winning writer and a certified professional consultant. Cathleen is event coordinator for The American Chamber of Commerce in Canada. One of North America's top speaker consultants, Cathleen works with speakers who want to implement their own six-figure plan.

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Table of Contents


Foreword   Orvel Ray Wilson, CSP     i
Introduction: Why You Should Read This Book     iii
The Top of the Mountain     1
What Drives Your Economic Engine?     4
The Accidental Speaker   Donald Cooper, MBA, CSP     11
On Top of Time     16
Scaling the Heights   Rich Fettke     20
Don't Leave Home Without It     24
The One Essential Marketing Tool     24
You're the Expert     28
Postcard Campaigns     30
The Client as Royalty     33
No Prima Donnas Please!     33
Finding Clients     37
Leaving {dollar}{dollar}{dollar} on the Table?   Dr. Charles Petty, PhD, CSP, CPAE     41
Get the Whole Town Talking: PR that Rocks     47
Who Needs Bureaus? Actually, You Do - Here's Why     51
Getting Listed     54
Today's Hot Topics     55
Logistics, Fees & Commissions     56
Encore     58
Working with the Best     58
Going Exclusive     59
Make Yourself Bureau-Friendly   David Pace     11
Winning the Numbers Game: Gaining Clients by Putting the Odds in Your Favor     63
Diving In   Derrick Sweet     70
Pitching from the Platform     73
Creating & Selling Products     73
Audio Products     76
E-Courses     77
Teleconferences     77
Becoming a Merchant     78
Pricing Products     79
The Famous Author Syndrome: Writing and Publishing your book     81
Differentiate or Die!   Donna Long, CSP     85
Stay Connected to your Power Source     89
If the Shoe Doesn't Fit   Dr. Charles Dygart, PhD, CSP     92
The Full-Tilt Speaker   Chris Widener     94
Your Business Machine   Mark Ellwood     99
Golden Referrals   Bill Cates, CSP     102
Networking Magic for Professional Speakers: How to Get to the Top of Your Field Quickly   Jill Lublin     106
Add Tremendous Value   Roxanne Emmerich, CSP, Hall of Fame     111
Make Big Bucks Speaking   Jack Zufelt     116
The Wired Speaker   Susan Sweeney, CSP, Hall of Fame     120
Mining for Gold: Making Your Website Work for You     123
Advanced Marketing Tactics for Professional Speakers   Orvel Ray Wilson, CSP     128
Time     129
Energy     129
Imagination     130
Information and Surprise     131
Characteristics of a Guerrilla Top Producer     135
On the Road   Kit Grant, CSP, Hall of Fame     141
Fast Forward to the Future: Meeting Planners Talk Candidly About Their Changing Industry     144
Courting the Convention Planner   Kare Anderson     148
Getting it in Writing!: Fees and Contracts and Negotiating the Best Deal     152
A Final Word     158
Resources     160
Recommended Reading     163
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  • Anonymous

    Posted November 12, 2007

    A reviewer

    Cathleen Fillmore has an amazing depth and range of expertise in the field of the speaking industry. ¿The Six Figure Speaker¿ provides the reader with a formula for success through interviews, advice, coaching, and business models from top-earning speakers. Fillmore shares stories from her own challenging and exciting career. She relates lessons learned from mistakes made and how to turn an occasional disaster into a profitable lesson. The book offers valuable help and advice on building and maintaining a prospect data base. Cathleen provides comprehensive information on how to develop a fee structure, as well as a providing a wealth of data on writing and negotiating the best contract. She gives insight into how to establish a pricing strategy and arms the reader with inside knowledge of the industry. Fillmore includes a formula for revamping your marketing strategies, offers tips on public relations, and ideas for creating and selling products. She coaches the reader with practical suggestions for websites, the importance of referrals, and the changing industry of meeting planning and conventions. The book is an incredible resource for serious minded speakers at any stage of their career, for established professional speakers, and for those just starting out. Fillmore motivates the reader to move to a new level of effectiveness in thought and action. She challenges the reader to change people¿s lives by inspiring greatness, and sharing their talents with others. Cathleen Fillmore has published more than 300 articles and four books. ¿The Six Figure Speaker¿ is a crash course on how to make big money as a professional speaker.

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