Persuasion : the act of convincing, influencing, or inducing.
Great persuaders - people who can get into your brain and massage your cerebrum. Wow! What is more powerful than that?
Our team here at The Skinny On has studied great persuaders going back hundreds of years. We synthesized 35 very respected, very wordy books into 182 pages of straight-to-the-point insight. We learned that persuasiveness is an acquired skill. There are principles, techniques and strategies that you can develop to boost your persuasive powers.
This book will help you improve your persuasiveness. When you're able to persuade others to your point of view - when you can move minds - then you can do just about anything. In fact, in almost every endeavor in life, the more persuasive you are, the more likely you will be successful.
What You'll Learn - The Nine Rules of Persuasion
1. Likeability works.
2. Prepare. Then prepare again.
3. Listen and watch.
4. Scarcity pushes people to act.
5. People want to be consistent.
6. Create a sense of reciprocity.
7. In lieu of analysis, people equate price and value.
8. People follow crowds, celebrities, and authority figures.
9. Decisions are all about emotions.
The Skinny On book series was created by Jim Randel, an award-winning author.
Randel believes what numerous studies confirm: The Internet is changing how our brains process the written word. In short, the human brain reacts to its environment and changes accordingly over time. This phenomenon is called "plasticity."
The digital era has created a faster, more staccato, bottom-line and visual reading experience. And yet most non-fiction books are prepared in a format dating back to the 1700’s. This makes no sense.
The Skinny On books replicate the online reading experience. They are engineered so readers – in just an hour or two – can absorb and retain 90% of what they need about a given subject. For those who want to drill deeper, there is an extensive bibliography included with every book.
Readers from all across the world have been in touch with the publishers of The Skinny On books. The message is the same:
"In just an hour or so, I read your entire book and finally understand this subject. Most importantly, I remember the material much easier than with any other book. That, and I laughed out loud in the process."