The Sky's the Limit

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The Sky's the Limit tells the real story about what goes on behind the gilded doors of today's ultra-affluent. Based on up-close and personal interviews with more than 600 private jet owners - each with an average net worth of $89 million - The Sky's the Limit includes never-before-published insights on who the wealthy are, how they made their fortunes, and how they spend their discretionary money. Prince and Grove draw on their global research and their extensive experience working with wealthy families to ...

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2007 Hard cover New in new dust jacket. Gift Quality. Pristine. Immaculate. Brand New. Fast Arrival. Collectors item. Carefuly packaged & shipped in bubble wrap. Sewn binding. ... Cloth over boards. With dust jacket. 202 p. Contains: Illustrations. Audience: General/trade. Gift Quality. Pristine. Immaculate. Brand New. Fast Arrival. Collectors item. Carefuly packaged & shipped in bubble wrap. Lists for $39.95. Read more Show Less

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Shrewsbury, NJ 2007 Hardcover New in New dust jacket 9780976657439. 0.78 x 9.11 x 6.44 Inches; 214 pages.

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Overview

The Sky's the Limit tells the real story about what goes on behind the gilded doors of today's ultra-affluent. Based on up-close and personal interviews with more than 600 private jet owners - each with an average net worth of $89 million - The Sky's the Limit includes never-before-published insights on who the wealthy are, how they made their fortunes, and how they spend their discretionary money. Prince and Grove draw on their global research and their extensive experience working with wealthy families to provide direction on understanding, identifying, accessing, and positioning products and services for the super-rich. The Sky's the Limit: Marketing Luxury to the New Jet Set is a must-have resource for anyone who does business with wealthy clients.

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Product Details

  • ISBN-13: 9780976657439
  • Publisher: Charter Financial Pub Network
  • Publication date: 7/11/2007
  • Pages: 214
  • Product dimensions: 6.44 (w) x 9.11 (h) x 0.78 (d)

Meet the Author

Russ Alan Prince is the world’s leading authority on private wealth, the author of more than 35 books on the topic, and a highly-sought counselor to families with significant global resources and their advisors. Hannah Shaw Grove is a widely recognized author, columnist and speaker and an expert on the mindset, behaviors, concerns, preferences and finances of high-net-worth individuals.

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Table of Contents


About This Book     vii
Introduction: Money Changes Everything     ix
The Financial Elite
The Luxe Line: Not All Millionaires are Created Equal     1
The New Jet Set: In a Class All by Themselves     13
A Life of Luxury: Learning to Live Large     33
Beyond Luxury: Four Applications of Wealth     51
Marketing Luxury to the New Jet Set
The Three Faces of Luxury: Trendsetters, Winners, and Connoisseurs     87
Cultivating the New Jet Set: Crafting Marketing Messages That Hit the Target     125
The Role of Primary Intermediaries: The Importance of Cultivating the Go-Betweens     147
Leveraging Secondary Intermediaries: Synergy from Luxury Marketers and Professional Advisors     159
Afterword     179
Appendices
Analytic Modeling     184
Sampling Methodology     186
The New Asian Jet Set     187
The Family Office     190
About the Authors     199
A Note About Elite Traveler and Private Wealth     200
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