The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business

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Overview

Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible is a comprehensive, easy-to-read, A-to-Z library of everything you might need to know. Not only does it teach new entrepreneurs what works and what doesn't - with scores of tips, hints, insider information, and secrets of success - but it's also a reliable, valuable, and insightful resource for established business owners who want to help their businesses continue to grow and succeed.
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Overview

Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible is a comprehensive, easy-to-read, A-to-Z library of everything you might need to know. Not only does it teach new entrepreneurs what works and what doesn't - with scores of tips, hints, insider information, and secrets of success - but it's also a reliable, valuable, and insightful resource for established business owners who want to help their businesses continue to grow and succeed.
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Editorial Reviews

From the Publisher
Budding entrepreneurs will find the advice they need building and growing the ideal business. New chapters cover green businesses, online advertising and marketing, emerging technologies, and cutting-edge business building strategies. (Library Journal, May 1, 2010)
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Product Details

  • ISBN-13: 9780471684312
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 12/28/2004
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 448
  • Product dimensions: 6.10 (w) x 9.02 (h) x 0.71 (d)

Meet the Author

Steven D. Strauss is America's leading small business expert. An internationally recognized lawyer and columnist, he is also a popular speaker who regularly addresses groups around the world. His syndicated USA Today column, "Ask an Expert," appears weekly and can also be found on dozens of major websites. Steve is a frequent media guest and commentator, a sought-after small business spokesperson, and a serial entrepreneur. Visit him at www.MrAllBiz.com.

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Table of Contents

Ch. 1 In the beginning 3
Ch. 2 Choosing the right business 13
Ch. 3 Buying an existing business 23
Ch. 4 Understanding your market 31
Ch. 5 Calculating your startup costs 41
Ch. 6 Write a winning business plan 47
Ch. 7 Structuring your business 57
Ch. 8 The money hunt 67
Ch. 9 Location, location, location 81
Ch. 10 Branding 101 87
Ch. 11 Products and inventory 95
Ch. 12 Successful pricing strategies 103
Ch. 13 Small business technology 111
Ch. 14 Small business software 119
Ch. 15 Accounting ease 129
Ch. 16 Making a profit 137
Ch. 17 Getting and extending credit 147
Ch. 18 Insurance 157
Ch. 19 Get a handle on taxes 165
Ch. 20 Legal ease I 175
Ch. 21 Legal ease II 185
Ch. 22 Successful advertising strategies 195
Ch. 23 Marketing muscle 209
Ch. 24 Your web presence 225
Ch. 25 Exodus 237
Ch. 26 Hiring and firing 249
Ch. 27 Employee benefits demystified 259
Ch. 28 Training and motivating your staff 269
Ch. 29 Extraordinary sales and exemplary customer service 283
Ch. 30 Selecting the right Franchise 297
Ch. 31 Franchise success secrets 307
Ch. 32 The home-based business 317
Ch. 33 Successful home-based business strategies 325
Ch. 34 The shoestring entrepreneur 337
Ch. 35 Marketing on a shoestring 349
Ch. 36 Small business success secrets I : money 365
Ch. 37 Small business success secrets II : vision 375
App Sample business plan 381
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Customer Reviews

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  • Posted May 17, 2013

    I borrowed this book from the local free library and found it so

    I borrowed this book from the local free library and found it so helpful that I had to buy it!
    It was easy to read and full of helpful suggestions.

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  • Anonymous

    Posted April 5, 2012

    No text was provided for this review.

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