The Small Business Information Handbook by Gustav Berle, James R. Vertin |, Paperback | Barnes & Noble
The Small Business Information Handbook

The Small Business Information Handbook

by Gustav Berle, James R. Vertin
     
 

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As in scouting, so in business: ''Be prepared.'' Adopting the tactic that the best offense is a good defense, it supplies entrepreneurs with essential information for surviving in the treacherous world of independently owned and operated businesses. With hundreds of entries ranging from ''Academy of Senior Professionals'' to ''Media Kit'' to ''Zenz Case,'' It

Overview

As in scouting, so in business: ''Be prepared.'' Adopting the tactic that the best offense is a good defense, it supplies entrepreneurs with essential information for surviving in the treacherous world of independently owned and operated businesses. With hundreds of entries ranging from ''Academy of Senior Professionals'' to ''Media Kit'' to ''Zenz Case,'' It provides lucid and concise definitions and guidance on topics of interest to the businessman. Loaded with useful data, it includes numerous charts, figures, and illustrations. With only one in six U.S. businesses surviving their first five years, It is essential reading for the start-up businessman who does not want to end up a statistic.

Editorial Reviews

Booknews
Offering concise explanations in the forms of mini-essays, this alphabetical desk reference includes 600 entries addressing everyday business issues in such areas as accounting, marketing, product development, taxes, and workmen's compensation. An appendix lists organizations, media, and other sources of business advice and direction. Paper edition (52448-4), $19.95. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780471524489
Publisher:
Wiley
Publication date:
07/28/1990
Pages:
256
Product dimensions:
2.05(w) x 2.99(h) x (d)

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