The Social Media Bible: Tactics, Tools, and Strategies for Business Success / Edition 2

The Social Media Bible: Tactics, Tools, and Strategies for Business Success / Edition 2

by Lon Safko
     
 

ISBN-10: 0470623977

ISBN-13: 9780470623978

Pub. Date: 09/28/2010

Publisher: Wiley

The bestselling bible for social media is now completely revised and updated!

The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second

…  See more details below

Overview

The bestselling bible for social media is now completely revised and updated!

The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition, each of the three parts - Tactics, Tools, and Strategies - have been updated to reflect the most current social media trends.

  • Covers all major new software applications, including features and benefits, in detail
  • Lists more than 120 companies integral to the social media industry with updated data, products, services, and links
  • Includes advanced topics like measuring social media return on investment (ROI) and how to develop and implement the Five Steps to Social Media Success strategy plan
  • Includes dozens of social media ROI case studies
  • Author is a widely acknowledged social media authority with numerous media appearances and speaking engagements

The Social Media Bible, Second Edition gives you a fully up-to-date toolbox to revamp your marketing strategy and create new opportunities for growth.

Read More

Product Details

ISBN-13:
9780470623978
Publisher:
Wiley
Publication date:
09/28/2010
Pages:
792
Product dimensions:
7.40(w) x 9.20(h) x 1.60(d)

Table of Contents

Acknowledgments

Introduction

Part I Tactics

Chapter 1 What Is Social Media? 3

Chapter 2 Say Hello To Social Networking 21

Chapter 3 Everyone's A Publisher 47

Chapter 4 It's Not Your Father's E-Mail 63

Chapter 5 The World Of Web Pages 87

Chapter 6 The Internet Forum 119

Chapter 7 The Ubiquitous Blog 139

Chapter 8 The Wisdom Of The Wild 159

Chapter 9 A Picture Is Worth A Thousand Words (Photo Sharing) 175

Chapter 10 Talking About The Podcast (Audio Create) 189

Chapter 11 Got Audio? (Audio Sharing) 209

Chapter 12 Watch Out For Vlogs (Video Create) 225

Chapter 13 Got Video? (Video Sharing) 243

Chapter 14 Thumbs Up For Microblogging 257

Chapter 15 Live From Anywhere it's Livecasting 279

Chapter 16 Virtual Worlds real Impact 297

Chapter 17 Gaming The System: Virtual Gaming 321

Chapter 18 RSS really Simple Syndication Made Simple 341

Chapter 19 Spotlight On Search (Search Engine Optimization) 355

Chapter 20 Marketing Yourself (Search Engine Marketing) 379

Chapter 21 The Formidable Fourth Screen (Mobile) 393

Chapter 22 Let The Conversation Begin (Interpersonal) 421

Part II Tools

Chapter 23 Social Networks 447

Chapter 24 Publish 471

Chapter 25 Photo 497

Chapter 26 Audio 511

Chapter 27 Video 521

Chapter 28 Microblogging 535

Chapter 29 Livecasting 541

Chapter 30 Virtual Worlds 553

Chapter 31 Gaming 561

Chapter 32 Productivity Applications 569

Chapter 33 Aggregators 597

Chapter 34 RSS 613

Chapter 35 Search 621

Chapter 36 Mobile 635

Chapter 37 Interpersonal 651

Part III Strategy

Chapter 38 Analyze Your Existing Media 675

Chapter 39 The Social Media Trinity 687

Chapter 40 Integrate Strategies 699

Chapter 41 Identify Resources 711

Chapter 42 Implement And Measurement 723

Biographies Of Our Experts 735

Index 743

Read More

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >