The Social Media Bible: Tactics, Tools, and Strategies for Business Success

Overview

The go-to guide to social media skills, now in an updated and revised Third Edition

The Social Media Bible is comprehensive social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles ...

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Audiobook (MP3 on CD - Unabridged)
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Overview

The go-to guide to social media skills, now in an updated and revised Third Edition

The Social Media Bible is comprehensive social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools.

• Updates and changes to Google's search engine algorithms
• More information on plug-ins, widgets, apps, and integration
• Updates on Twitter and Yammer and new information on Google+
• The latest in mobile marketing

Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.

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Product Details

  • ISBN-13: 9781480590335
  • Publisher: Brilliance Audio
  • Publication date: 3/25/2014
  • Format: MP3 on CD
  • Edition description: Unabridged
  • Edition number: 3
  • Product dimensions: 5.37 (w) x 7.50 (h) x 0.50 (d)

Meet the Author

Lon Safko is a marketing consultant with more than twenty-five years of experience in speaking, marketing, sales, strategic partnering, and e-commerce. He has founded fourteen successful companies, including Paper Models, Inc., holds three U.S. patents for 3D Internet advertising, has eighteen inventions in the Smithsonian Institution, and privately coaches companies on harnessing social media, marketing, and innovative thinking to create higher productivity and profits.

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Table of Contents

Acknowledgments

Introduction

Part I Tactics

Chapter 1 What Is Social Media? 3

Chapter 2 Say Hello To Social Networking 21

Chapter 3 Everyone's A Publisher 47

Chapter 4 It's Not Your Father's E-Mail 63

Chapter 5 The World Of Web Pages 87

Chapter 6 The Internet Forum 119

Chapter 7 The Ubiquitous Blog 139

Chapter 8 The Wisdom Of The Wild 159

Chapter 9 A Picture Is Worth A Thousand Words (Photo Sharing) 175

Chapter 10 Talking About The Podcast (Audio Create) 189

Chapter 11 Got Audio? (Audio Sharing) 209

Chapter 12 Watch Out For Vlogs (Video Create) 225

Chapter 13 Got Video? (Video Sharing) 243

Chapter 14 Thumbs Up For Microblogging 257

Chapter 15 Live From Anywhere it's Livecasting 279

Chapter 16 Virtual Worlds real Impact 297

Chapter 17 Gaming The System: Virtual Gaming 321

Chapter 18 RSS really Simple Syndication Made Simple 341

Chapter 19 Spotlight On Search (Search Engine Optimization) 355

Chapter 20 Marketing Yourself (Search Engine Marketing) 379

Chapter 21 The Formidable Fourth Screen (Mobile) 393

Chapter 22 Let The Conversation Begin (Interpersonal) 421

Part II Tools

Chapter 23 Social Networks 447

Chapter 24 Publish 471

Chapter 25 Photo 497

Chapter 26 Audio 511

Chapter 27 Video 521

Chapter 28 Microblogging 535

Chapter 29 Livecasting 541

Chapter 30 Virtual Worlds 553

Chapter 31 Gaming 561

Chapter 32 Productivity Applications 569

Chapter 33 Aggregators 597

Chapter 34 RSS 613

Chapter 35 Search 621

Chapter 36 Mobile 635

Chapter 37 Interpersonal 651

Part III Strategy

Chapter 38 Analyze Your Existing Media 675

Chapter 39 The Social Media Trinity 687

Chapter 40 Integrate Strategies 699

Chapter 41 Identify Resources 711

Chapter 42 Implement And Measurement 723

Biographies Of Our Experts 735

Index 743

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