The Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence your Social Media Strategy

Overview

A unique collection of 25 in-depth case studies, illustrating the best business use of social media right now.

The Social Media MBA in Practice tells the story of one company’s social media adaptation journey, each step told through the lens of a different company. The cases cover a wide range of examples; from B2B to B2C, local to global, private to public sector, examining diverse industries and organizations such as the Israeli Foreign Office and the NHL hockey team Minnesota...

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Overview

A unique collection of 25 in-depth case studies, illustrating the best business use of social media right now.

The Social Media MBA in Practice tells the story of one company’s social media adaptation journey, each step told through the lens of a different company. The cases cover a wide range of examples; from B2B to B2C, local to global, private to public sector, examining diverse industries and organizations such as the Israeli Foreign Office and the NHL hockey team Minnesota Wild, as well as global brands like Sony, PwC, Honda and many more.

Christer Holloman has met with thousands of social media practitioners around the world, sharing insights, listening to their problems and answering their questions. Time and time again he has discovered that social media practitioners want more information, more examples and more case studies.

This book was created to cast a light on social media in practice and inspire others to leverage the power of social media across their business – whether in marketing, PR, sales, customer service, product development or HR – and emulate the successes in this fascinating field.

Connect with the author and other readers by joining the The Social Media MBA Alumni group. Visit http://www.socialmedia-mba.com or search for the group on LinkedIn to stay up-to-date, ask questions or join the discussions.

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Product Details

  • ISBN-13: 9781118524541
  • Publisher: Wiley
  • Publication date: 10/7/2013
  • Edition number: 1
  • Pages: 318
  • Sales rank: 1,452,132
  • Product dimensions: 5.80 (w) x 9.10 (h) x 1.10 (d)

Meet the Author

The author of Amazon bestseller The Social Media MBA, Christer Holloman, has been writing technology trend features for Sky News online the last three years, reaching over 7 million readers every month, and was previously the Head of Digital Product Development at The Times and The Sunday Times in London.

Holloman is a popular keynote speaker with audiences ranging from business students to C-level executives and is frequently hired for conferences and corporate events around the world by clients such as Microsoft, VISA and Ogilvy.

What makes him unique as a journalist and speaker is that he lives and breathes his topic as he regularly consults for major companies and tech start-ups on digital business development projects. That means he won’t be providing theories but instead up to date hands-on advice that will inspire readers and delegates.

Europe’s largest regional newspaper The Evening Standard named Holloman one of London’s most influential individuals within New Media. Christer Holloman is a member of the National Union of Journalists and holds a BSc in Business from the University of Umea, Sweden.

For more information please visit http://www.holloman.info or to discuss possible speaking engagements email him directly contact@holloman.info or Google speaking agencies that represents him.

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Table of Contents

Acknowledgements vii

Preface ix

Hall of Fame xv

Part I – Set-Up 1

1 Nationwide – Creating Senior Leadership Buy-In 3

2 Honda – Creating a Centre of Excellence 13

3 Cisco – Social Media Center of Excellence 25

Part II – Social Media Strategy 39

4 Nokia – Delivering Social Media Strategy 41

5 LivingSocial – Getting Social in B2B 53

Part III – Social by Department 59

Across Departments 61

6 Macmillan – Social Beyond Marketing 63

7 F5 – Social Across Departments 75

PR and Marketing 87

8 Israel Foreign Office – Social in Hostile Environments 89

9 Confused.com – From Content to Profi t 99

10 Xerox – Help Clients go Social 111

Sales 119

11 ADP – B2B Selling 121

12 Dell – Building Advocacy 131

13 Play.com – Monetize Big Data 143

14 Hobart – B2B Community Building 153

15 Allianz – B2C Selling 161

Customer Services 171

16 giffgaff – Customer Support by Customers 173

17 Go-Ahead – Customer Service 183

18 NHL Minnesota Wild – The True Value of a Fan 189

Product Development 203

19 Barclaycard US – Customer Collaboration 205

20 Sony Mobile – Managing Quality Control 211

21 Getty Images – Socialize your Products 225

Innovation 235

22 PricewaterhouseCoopers – Crowdsourcing 237

23 Electrolux – Internal Crowdsourcing 247

HR 267

24 HCL – Social for HR 269

Future 279

25 Rentokil – Crisis Management 281

Index 291

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