The Social Media Mind

The Social Media Mind

by David Amerland
     
 

Like any medium of communication social media has its own tropes which must be mastered in order to use it properly.

In The Social Media Mind David Amerland illustrates how Social Media is a game changer. It challenges us to rethink our assumptions on almost every sphere where it is applied. Whether communicating through the web with potential clients, increasing

See more details below

Overview

Like any medium of communication social media has its own tropes which must be mastered in order to use it properly.

In The Social Media Mind David Amerland illustrates how Social Media is a game changer. It challenges us to rethink our assumptions on almost every sphere where it is applied. Whether communicating through the web with potential clients, increasing the exposure of a business brand or collaborating with colleagues on shared projects, it demands that we rethink the standard responses which have guided us in the past and come up with new ones, for a new age.

In carefully laid out arguments, backed by evidence and examples he answers questions like:

Why do some social media marketing campaigns fail and not others?
Why is social media so radically different from traditional marketing?
How are social media success stories created?
How can social media help save costs in business?
Why is social media changing so many aspects of our world?
What does it take to develop a social media mind?

Over the next five years social media is going to change the nature of education, politics, business, science and even the arts. Its imperatives for greater transparency, responsiveness and engagement are behind the trends which are changing our world.

This book is key to understanding how to prepare, what to do and how.

Read More

Product Details

ISBN-13:
9781844819843
Publisher:
David Amerland
Publication date:
01/13/2012
Pages:
252
Product dimensions:
5.83(w) x 8.27(h) x 0.53(d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >