The Social Media Starter Kit (Collection) [NOOK Book]

Overview

A brand new collection of state-of-the-art social media guides for business… 7 authoritative, up-to-the-minute practitioner’s guides

7 up-to-the-minute resources bring together today’s most valuable new social media techniques for business!

Don’t know where to start with social media and online marketing in your business? Start here, with this easy-to-understand, easy-to-use, low-cost book collection! Jon Reed’s Get Up to Speed with Online ...

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The Social Media Starter Kit (Collection)

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Overview

A brand new collection of state-of-the-art social media guides for business… 7 authoritative, up-to-the-minute practitioner’s guides

7 up-to-the-minute resources bring together today’s most valuable new social media techniques for business!

Don’t know where to start with social media and online marketing in your business? Start here, with this easy-to-understand, easy-to-use, low-cost book collection! Jon Reed’s Get Up to Speed with Online Marketing helps you get started fast, find markets online, and effectively promote your business on a very limited budget. It covers websites, search engine marketing, email marketing, blogging, podcasts, online video, social networks, virtual worlds, social bookmarking, and more! Lauren Dugan’s Ultimate LinkedIn Checklist For Small and Medium Businesses shows how to use LinkedIn to leverage your entire network of partners, suppliers, employees, vendors, and competitors. Step-by-step instructions and easy checklists help you deepen the network links you already have – and tap into your network’s networks, uncovering talent, partnerships, vendors and customers you’ll never find any other way! Next, Jamie Turner’s How to Build a Mobile Website shows how to create mobile websites that are clean, simple, load quickly, and are optimized for mobile users. Discover how your customers want to interact with your brand on mobile devices, compare leading approaches to “mobilizing” websites, and avoid pitfalls that lose customers. Turner even offers a high-level overview of the mechanics of mobile site development, construction, and testing, addressing issues ranging from branding to performance and usability. Twitter 101 tells you all you need to know about Twitter marketing, even if you’ve never used Twitter before. Drawing on personal experience and up-to-the-minute industry research, Lauren Dugan covers strategy, tactics, tools, and more. Learn to time tweets for maximum impact, follow the right accounts, attract the right followers, do competitive research, network faster, turbocharge brands, engage users, and build word-of-mouth that generates real sales! Jamie Turner’s How to Use Social Media Monitoring Tools offers a fast-paced primer on social media monitoring and realistic, low-cost methods for getting started. Discover whether your social media presence is achieving results… align measurement with business objectives… measure branding and direct response… quickly capture emerging performance trends; and more. Turner briefly introduces tools from Google and many others, and offers a practical 8-step monitoring plan that even beginners can use. Next Melanie Mitchell brings together complete processes, knowledge, and tools that Unleash the Power of Paid Search . Discover how well-crafted paid search campaigns can help you lead the conversation in your marketplace, extend and deepen your coverage, and more precisely target and measure your marketing program. Next, walk through building and executing a winning campaign: defining goals/objectives, selecting keywords and match types, structuring accounts, scoring quality, managing copy, optimizing landing pages, reporting, and more. Finally, in Understanding SEO, Mitchell draws on immense in-the-trenches experience to completely demystify modern search engine optimization. Learn to grab value from “low hanging fruit,” and start optimizing everything from pages, text, and keywords to images and HTML code. Mitchell explains all the concepts and terms you need to understand, so you can do it yourself, or work successfully with SEO specialists. If you want to get started with social media in your business, this collection is the most valuable, cost-effective resource you can find!

From world-renowned business social media experts Jon Reed, Lauren Dugan, Jamie Turner, and Melanie Mitchell

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Product Details

  • ISBN-13: 9780133442335
  • Publisher: Pearson Education
  • Publication date: 5/11/2013
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 504
  • Sales rank: 747,138
  • File size: 16 MB
  • Note: This product may take a few minutes to download.

Meet the Author

Jon Reed is a social media consultant who regularly runs workshops on the business applications of social media. His latest venture, Small Business Studio (smallbusinessstudio.co.uk), is a web design and marketing agency working exclusively with small businesses and start-ups. Lauren Dugan provides à la carte social media audit, management, strategy, training, and consulting for businesses seeking to tackle focused social media projects with precision. Her eBooks include Twitter 101. Jamie Turner is Chief Content Officer for The 60 Second Marketer, an online magazine providing resources for marketers and entrepreneurs. For 20+ years, he has helped firms like AT+T, Cartoon Network, CNN, Motorola, and Coca-Cola grow sales and revenue through high-impact marketing. A frequent media guest and speaker, he was recently profiled in Advertising and Promotion. Melanie Mitchell, SVP of Search Strategy at Digitas, manages its Search Engine Marketing Knowledge Center. She is an Advisory Board Member for WebmasterWorld Pubcon, a speaker at Search Engine Strategies (SES), Pubcon, Search Marketing Expo (SMX), AdTech, WebGuild, and PRSA; and contributing writer at Search Engine Watch. She has repeatedly been named a “top in-house SEO” by Natural Search Blog.

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Table of Contents

Get Up to Speed with Online Marketing: How to Use Websites, Blogs, Social Networking and Much More

Acknowledgements vii
About the author viii
Introduction ix
Part one: Get strategic
Chapter 1: Online marketing 101 3
Chapter 2: Your online marketing plan 13
Part two: Get online
Chapter 3: Establish a web presence: How to build a website with no technical knowledge 27
Chapter 4: Boost your search engine rankings: How to increase your visibility on Google 43
Chapter 5: Engage with email: How to build an email list without annoying people 55
Part three: Get creative
Chapter 6: Build a blog: How to build trust, reputation, and traffic 69
Chapter 7: Podcast for profit: How to attract an audience of loyal listeners 85
Chapter 8: Lights, camera, action!: How to produce online video on a budget 99
Chapter 9: Show, don’t tell: How to showcase your business on photo-sharing sites 117
Part four: Get out there
Chapter 10: Build a community: How to choose and use social networks 129
Chapter 11: Find fans on Facebook: How to harness the world’s largest network 139
Chapter 12: Create credibility on LinkedIn: How to take your business networking online 155
Chapter 13: Tap into Twitter: How to use the power of the real-time Web to build a following 173
Chapter 14: Jack into the Matrix: How to make real money in virtual worlds 195
Chapter 15: Pass it on: How to be discovered on social bookmarking sites 205
Part five: Get help
Chapter 16: Do you need a consultant?: How to find someone to help you achieve your vision 223
An A–Z of online marketing 233
Index 243

The Ultimate LinkedIn Checklist For Small and Medium Businesses

How to Build a Mobile Website

Twitter 101: Everything You Need to Know about Twitter Marketing

How to Use Social Media Monitoring Tools

Unleash the Power of Paid Search

Understanding SEO: Building a Foundation for Long Term Success

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