The Social Media Survival Guide: Strategies, Tactics, and Tools for Succeeding in the Social Web

Overview

A completely revised and updated version of Hay’s earlier 5-star rated “A Survival Guide to Social Media and Web 2.0 Optimization,” this new edition, retitled “The Social Media Survival Guide,” incorporates the latest developments in social media. This no-nonsense guide details the nuts and bolts of the open-source internet by using real-world examples with dozens of screen shots for each subject. The companion CD provides links to resources, and directories of social websites in addition to forms and worksheets ...

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Overview

A completely revised and updated version of Hay’s earlier 5-star rated “A Survival Guide to Social Media and Web 2.0 Optimization,” this new edition, retitled “The Social Media Survival Guide,” incorporates the latest developments in social media. This no-nonsense guide details the nuts and bolts of the open-source internet by using real-world examples with dozens of screen shots for each subject. The companion CD provides links to resources, and directories of social websites in addition to forms and worksheets designed to map social media strategies. This practical, hands-on introduction to social media tools such as Facebook, YouTube, and Twitter helps grow brand recognition, improve and expand sales, and increase profits for business owners, professionals, musicians, and artists alike.

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Editorial Reviews

From the Publisher

"The most authoritative, comprehensive, and technically accurate guide I have ever seen to social networking, bar none."  —Bob Bly, "America's Top Copywriter," and author of more than 70 classic marketing books

"I could easily see some young self-starters using this book and . . . to carve out a niche. After reading this book, I can honestly say that I learned a lot."  —ElevateDifference.com

"Of interest to do-it-yourselfers, small business owners, independent professionals . . . this nicely-presented, well-written, informative, useful, worthwhile, and significant book is an absolute must-read. . . . Very highly recommended for many large public, academic, and special libraries." —Librarian's Review of Books.com (April 17, 2011)

"A quick, practical, hands-on introduction to the nuts-and-bolts of using social media tools to grow your brand, improve sales, and increase profits . . . designed for small businesses owners, entrepreneurs, and independent professionals." —Brian Rice, www.business2community.com

"This book delivers on what it promises . . . gives clear guidance and detail on the key aspects of social media strategy. Enjoyable to read and a must for anyone wishing to develop an integrated web presence . . . thoroughly recommended." —Journal of Consumer Marketing (August 2012)

"A guide for businesses to make the most of today's social media craze . . . simplifies the daunting task of learning it all from scratch. The Social Media Surivial Guide is a must for any novice." —Midwest Book Review Library Bookwatch (June 1, 2011)

"Outlines a plan to strategically develop and grow a strong, successful presence on the social Web. This well-organized work will be useful to anyone interested in harnessing the power of the social Web. Recommended." —Choice (November 1, 2011)

"Provides a step-by-step guide to creating and implementing a social media strategy for promoting a career or a small business. . . . Provided [me with] ideas on how I could better use [social media] tools." —Technical Communication (May 2012)

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Product Details

  • ISBN-13: 9781884995705
  • Publisher: Linden Publishing
  • Publication date: 1/5/2011
  • Edition number: 2
  • Pages: 454
  • Sales rank: 367,743
  • Product dimensions: 5.90 (w) x 8.90 (h) x 1.20 (d)

Meet the Author

Deltina Hay is the principal owner of Dalton Publishing, an independent press, and Social Media Power, a social media consulting and Web 2.0 development firm. She is the founder of www.PlumbSocial.com, an innovative Web 2.0 site. She lives in Austin, Texas.

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Sort by: Showing 1 Customer Reviews
  • Posted April 18, 2011

    more from this reviewer

    The Social Media Survival Guide by Deltina Hay: a Must-Read for Many ...

    Today it is not enough to have a business email address and website. While content still matters, it is only part of the equation. It takes the power of social media to revolutionize your business and leverage it for success by interacting, sharing, and collaborating in the Social Web. (p. 21) How do you harness this force in the Social Web without completely wasting your time? In this major revision of her previous book, entitled A Survival Guide to Social Media and Web 2.0 Optimization, Hay (graduate education in computer science, applied mathematics, and psychology; President, Dalton Publishing; Owner, PLUMB Web Solutions and Social Media Power), a writer, publisher, veteran Web developer, and pioneer of social media and Web 2.0, presents a no- nonsense, hands- on, nuts- and- bolts, real- world, practical guide to successfully building and optimizing your presence in the Social Web by means of social media strategies and tactics, social media plans, RSS feeds, blogs, WordPress websites, podcasts, vidcasts, webcasts, social networks, micro- blogs, social bookmarking, crowd- sourcing, media communities, widgets, badges, social media newsrooms, social tools, and more. Each chapter is generously- illustrated with numerous, pertinent screenshots of the strategies, tactics, and tools set forth by the author. Not intending her publication to be about social media marketing or web tools, Hay conceived this resource in terms of the goal of helping readers build a solid foundation in the Social Web using Web 2.0 tools that have weathered the social media storm. (p. 22) After reading chapters 1 and 2, which discuss creating a social media strategy and preparing for it, readers can read the various chapters on an as- needed basis or the entire book. While the majority of the fifteen chapters cover social media tools and services--not limited to Facebook, LinkedIn, Twitter, Delicious, Digg, Flickr, YouTube, Scripd, and SlideShare-as they relate to the author's goal, the final three chapters address pulling it all together, looking to the future of the Social Web, and measuring your success in the Social Web. Four appendices and a companion resource CDROM supplement and complement Hay's text. Of interest to do-it-yourselfers, small business owners, independent professionals, authors, publishers, marketers, PR professionals, students, and anyone who needs to grow his or her presence in the Social Web, this nicely- presented, well- written, informative, useful, worthwhile, and significant book is an absolute must-read for the aforementioned individuals, possessing a beginner- to- intermediate knowledge of the Social Web. It is very highly recommended for many large public, academic, and special libraries--C. A. Lajos

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