The Social Media Survival Guide For Nonprofits And Charitable Organizations

Overview

The Social Media Survival Guide for Nonprofits and Charitable Organizations is a must-have for anyone attempting to fundraise on behalf of a non-profit organization. The book offers critical insights including:

• Why today's nonprofit organization must understand the basics of networks and how incorporating social media into existing plans can catapult your fundraising efforts
• How to arm frontline fundraisers and operations staff with the tools they will need to maximize ...

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More About This Book

Overview

The Social Media Survival Guide for Nonprofits and Charitable Organizations is a must-have for anyone attempting to fundraise on behalf of a non-profit organization. The book offers critical insights including:

• Why today's nonprofit organization must understand the basics of networks and how incorporating social media into existing plans can catapult your fundraising efforts
• How to arm frontline fundraisers and operations staff with the tools they will need to maximize everything from annual fundraising to high-end stewardship using social media
• The importance of creating an online, mobile, peer-to-peer engagement strategy to facilitate and enhance the donor life cycle-from researching a new pipeline of support, to cultivation, mechanisms for giving, events, follow-up, stewardship and more!

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Product Details

  • ISBN-13: 9780982618592
  • Publisher: Basecamp Communications, LLC
  • Publication date: 1/27/2011
  • Pages: 214
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.63 (d)

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