The Social Net: Understanding Human Behavior in Cyberspace

The Social Net: Understanding Human Behavior in Cyberspace

by Yair Amichai-Hamburger
     
 

ISBN-10: 0198528760

ISBN-13: 9780198528760

Pub. Date: 05/15/2005

Publisher: Oxford University Press, USA

In cyberspace we see examples of the best and the worst aspects of human behavior. The Internet environment is unique - it affects our attitudes, inhibitions, feelings or responsibility, emotions, impressions of others, and relationships. But how dies it achieve this? How does the Internet enable people to express elements of their personality that they cannot

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Overview

In cyberspace we see examples of the best and the worst aspects of human behavior. The Internet environment is unique - it affects our attitudes, inhibitions, feelings or responsibility, emotions, impressions of others, and relationships. But how dies it achieve this? How does the Internet enable people to express elements of their personality that they cannot express in the real word? This is a topic that extends far beyond psychology. Anyone doing business on the Internet needs to fully understand how people behave online. The Social Net examines the social psychology of the Internet. With chapters from leading psychological researchers, it tackles both the positive and negative aspects of our Internet behavior. With chapters on persuasion and compliance, personality, prejudice, on-line relationships, and human inhibitions, it presents a fascinating expose of online behavior. The book will be valuable for social psychologists, as well as anyone who wants to better understand how they can exploit the full potential of the Internet.

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Product Details

ISBN-13:
9780198528760
Publisher:
Oxford University Press, USA
Publication date:
05/15/2005
Edition description:
New Edition
Pages:
296
Product dimensions:
9.10(w) x 6.10(h) x 0.70(d)

Table of Contents

1. Social psychological research and the Internet: the promise and peril of a new methodological frontier, Linda J Skitka & Edward G Sargis

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