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From Barnes & NobleThe Barnes & Noble Review
You can be the world’s greatest coder and still not succeed as an independent software developer. And even if you are succeeding, are you making as much money as you could be? It’s the stuff outside the syntax that makes the difference: marketing, salesmanship, pricing, scheduling, specs, hiring help. When it comes to all that, Whil Hentzen’s The Software Developer’s Guide, Third Edition is the industry’s best-kept secret.
This book is utterly practical. Hentzen shows how to create a form that lets you qualify leads almost instantly, as well as showing you how to simplify traditional “function point analysis” for sizing smaller projects and how to handle unreasonable objections (“We don’t pay for design.” “This job’s so big, we want a volume discount.” “Documentation’s included free -- right?”).
He’s equally strong on the bigger questions. How do you position yourself in the marketplace? How do you make effective sales calls and get to closure without dozens of meetings? How do you scope out projects and price them to make a solid profit? How do you reflect your methodology in your estimates and schedules, create effective work agreements and functional specifications, and implement code reviews and metrics without adding ridiculous overhead?
Hentzen’s ideas have been honed through decades of experience, and he’s expanded them to cover small software development shops as well as solo practitioners. He also addresses RAD and agile projects. You won’t use every idea in here, but the ones you will use will pay for themselves hundreds of times over. Bill Camarda
Bill Camarda is a consultant, writer, and web/multimedia content developer. His 15 books include Special Edition Using Word 2000 and Upgrading & Fixing Networks For Dummies®, Second Edition.