The Star Principle

by Richard Koch

Overview

Richard Koch has made over £100 million from spotting 'Star' businesses. In his new book, he shares the secrets of his success - and shows how you too can identify and enrich yourself from 'Stars'. Star businesses are ventures operating in a high-growth sector - and are the leaders in their niche of the market. Stars are rare. But with the help of this book and a little patience, you can find one, or create one yourself.

THE STAR PRINCIPLE is a vital book for any budding entrepreneur or investor (of grand or modest means). It is also invaluable for any ambitious employee who realises the benefits of working for a Star venture - real responsibility, fast personal development, better pay, great bonuses and valuable share options.

Whoever your are, identifying and investing in Stars will make your life much sweeter and richer in every way.

Product Details

ISBN-13:	9780749929626
Publisher:	Little, Brown Book Group
Publication date:	03/04/2010
Edition description:	Reprint
Pages:	272
Product dimensions:	7.92(w) x 5.14(h) x 0.71(d)

About the Author

Richard Koch is a millionaire entrepreneur (no. 532 in the Sunday Times Rich List) who has started or turned round a number of successful companies, including Belgo Restaurants, Filofax, Zoffany Hotels and Betfair. He is also the author of 13 highly acclaimed non-fiction books.

Table of Contents

Introduction: La Dolce Vita for You? 1

Part I The Idea 5

1 What Will Make You Successful? 7

2 So What Exactly is a Star Business? 13

3 The Power of the Star Idea 27

4 Stars are for Everyone 35

Part II Find a Star 51

5 The Art of Creating Stars 53

6 Born Stars 59

7 Stardom Thrust Upon Them 67

8 Seven Steps to Heaven 93

9 How to Create Your Star I: Dreaming Up Star Ideas 111

10 How to Create Your Star II: Validating and Choosing Your Star Venture 139

11 Benefit From Somebody Else's Star 155

12 Fake Stars 163

Part III Nurture a Star 171

13 The Star Takes Off 173

14 Evolve into a Star 195

15 The Importance of Unreasonable Expectations 209

16 The Fading Star 221

Summary: What Have We Discovered? 233

Index 247

Editorial Reviews

Since Koch has been about equally successful as an entrepreneur and investor and as a business author, he is someone worth listening to—Roger Trapp, INDEPENDENT

Since Koch has been about equally successful as an entrepreneur and investor and as a business author, he is someone worth listening to—Roger Trapp, INDEPENDENT

From the Publisher