The Star Principle: How It Can Make You Rich

Overview

Star businesses are start-up companies that operate in high-growth areas and quickly become market leaders. In this essential business guide, acclaimed entrepreneur Richard Koch demonstrates the secrets behind riding star businesses to success. Information is provided both on how to establish a star business and on how to invest in and profit from existing companies that are bound for growth. Warnings on avoiding false starts is also included, along with a number of examples of how existing companies established ...

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The Star Principle: How it Can Make You Rich

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Overview

Star businesses are start-up companies that operate in high-growth areas and quickly become market leaders. In this essential business guide, acclaimed entrepreneur Richard Koch demonstrates the secrets behind riding star businesses to success. Information is provided both on how to establish a star business and on how to invest in and profit from existing companies that are bound for growth. Warnings on avoiding false starts is also included, along with a number of examples of how existing companies established themselves as industry leaders.

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Product Details

  • ISBN-13: 9781742141206
  • Publisher: Bolinda Publishing Pty, Limited
  • Publication date: 2/1/2009
  • Format: CD

Meet the Author

A self-made millionaire and best-selling author, Richard Koch's several books include The 80/20 Individual, The 80/20 Principle, Living the 80/20 Way, and The Natural Laws of Business.

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Table of Contents

Introduction: La Dolce Vita for You? 1

Part I The Idea 5

1 What Will Make You Successful? 7

2 So What Exactly is a Star Business? 13

3 The Power of the Star Idea 27

4 Stars are for Everyone 35

Part II Find a Star 51

5 The Art of Creating Stars 53

6 Born Stars 59

7 Stardom Thrust Upon Them 67

8 Seven Steps to Heaven 93

9 How to Create Your Star I: Dreaming Up Star Ideas 111

10 How to Create Your Star II: Validating and Choosing Your Star Venture 139

11 Benefit From Somebody Else's Star 155

12 Fake Stars 163

Part III Nurture a Star 171

13 The Star Takes Off 173

14 Evolve into a Star 195

15 The Importance of Unreasonable Expectations 209

16 The Fading Star 221

Summary: What Have We Discovered? 233

Index 247

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