The Start-Up Guide: How to Start a Successful Small Business [NOOK Book]

Overview

If you thought that the app market was just about games and big brands, think again. Businesses of every size in every sector have built their own apps and are reaping real commercial rewards.
Because of the relatively low cost of entering the app market, smaller enterprises can level the playing field, often outstripping their larger competitors simply because they have developed and marketed an app that delivers a service that their consumers...
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The Start-Up Guide: How to Start a Successful Small Business

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Overview

If you thought that the app market was just about games and big brands, think again. Businesses of every size in every sector have built their own apps and are reaping real commercial rewards.
Because of the relatively low cost of entering the app market, smaller enterprises can level the playing field, often outstripping their larger competitors simply because they have developed and marketed an app that delivers a service that their consumers are looking for.
This book isn't about how apps can help you run your business more efficiently, or an in-depth tutorial about how to create an app for your enterprise. Instead, it provides a unique introduction and overview of the possibilities for any small or growing business. It's a focused guide about the business of apps for those whose time is money.
Connecting with customers over their mobile phones and tablets allows a more intimate and ultimately more lucrative link between businesses and consumers to be established. With this latest book in the popular Business Bites series, you can help your business take the first steps into an exciting and growing marketplace.
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Product Details

  • ISBN-13: 9780857191311
  • Publisher: Harriman House
  • Publication date: 3/28/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 175
  • Sales rank: 1,088,429
  • File size: 565 KB

Meet the Author

Emma Jones is founder and editor of Enterprise Nation (enterprisenation.com), the home business website, and has started two businesses herself from home offices in London, Manchester and rural Shropshire. She is also author of bestselling books Spare Room Start Up (9781905641680), Working 5 to 9 (9781906659684) and Going Global (9781908003003).
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Table of Contents

About the author
Introduction
1. Doing Business in China
- Brief history of the Chinese economy
- Market intelligence
- Essential information
- Business and politics
- Red tape and bureaucracy
- Researching your markets
- Language
2. Intellectual Property Rights in China
- IP in international markets
- Copyright
- Patents
- Trademarks
- China's import/export rules and IP protection
- IP infringement and what you can do about it
- Resources
3. Chinese Consumers and Business Partners
- The Chinese markets you can sell to
- Trust and 'face'
- Understanding Guan Xi
- Selling direct to customers
- Selling to other businesses
- Infrastructure and logistics
- Branding in China
- Market research
- Advertising and Chinese consumers
- Marketing services in China
4. Planning for Business
- Visiting China
- Business structures
- SWOT analysis
- Cost and budget
- Currency and bank accounts
5. Business Meetings
6. Business Etiquette
- Business cards
- Communicating with Chinese business people
- The art of dining
Conclusion
Inside Knowledge
- Business Advice
- Books
- Publications
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