The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Companyby Steve Blank, Bob Dorf
Pub. Date: 03/01/2012
Publisher: K&S Ranch Publishing LLC
Now a decade after The Four Steps to the Epiphany sparked the Lean Startup revolution, comes its sequel... The Startup Owner's Manual. The Manual incorporates 10 years of learning and best practices that have swept the startup world. It incorporates the Business Model Canvas as the organizing principle for startup hypotheses, provides separate paths and advice for… See more details below
Now a decade after The Four Steps to the Epiphany sparked the Lean Startup revolution, comes its sequel... The Startup Owner's Manual. The Manual incorporates 10 years of learning and best practices that have swept the startup world. It incorporates the Business Model Canvas as the organizing principle for startup hypotheses, provides separate paths and advice for web/mobile products versus physical products, offers a wealth of detailed instruction on how to get, keep, and grow customers recognizing the different techniques for web and physical channels and teaches a "new math" for startups: "metrics that matter for fueling growth." The Startup Owner's Manual is a step-by-step, near-encyclopedic reference manual or "how to" for building a successful, scalable startup. Want to know what to do the first, week, month or year? What's the right distribution channel for your product? How to get traffic to your web site? ...and how to activate customers or users on arrival? Who are the right "first customers," and why? ...plus many more great tips in nearly 500 pages, complete with index, glossary, and Customer Development Checklists. It's the indispensible reference guide for any startup founder, entrepreneur, investor or educator.
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As someone who is just starting a company, this book was incredibly valuable. In fact, it was so useful that I kept interrupting my reading to open up my laptop and take down notes. I found it hard to stay focused! This is a MUST READ for any entrepreneur.
The Startup Owners Manual is a go-to reference for anyone hoping to create a successful new business. Even the greatest ideas need guidance to grow, and this book offers just that: tested models for building a business model that attracts and keeps the customers you need, and at the same time is scalable, repeatable and profitable. This book encourages you to forget all you’ve learned at other jobs, and to step outside – outside your office and your comfort zone – to intuit what your prospective customers need. Then the authors draw on decades of hard-earned experience and wisdom to help guide you along the path to entrepreneurial success.
Absolutely required reading for every entrepreneur trying to build a startup. With its wealth of useful advice and information, I just know I'll be referring to this book over and over again.