The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company [NOOK Book]

Overview

Welcome to The Startup Owner's Manual, a near-encyclopedic manual that will teach you
* How to incorporate the Business Model Canvas as the organizing principle for startup hypotheses
* How to find ...
See more details below
The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company

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Overview

Welcome to The Startup Owner's Manual, a near-encyclopedic manual that will teach you
* How to incorporate the Business Model Canvas as the organizing principle for startup hypotheses
* How to find Product-Market fit
* How to Get, Keep and Grow customers
* How to fuel growth with metrics that matter

The Startup Owner's Manual walks you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank, unlocking the secrets to building a successful, scalable company.

This book:
* Guides startups of all types in their search for a scalable, profitable business model
* Explains the 9 deadly sins startups commit most often - and helps you avoid them
* Provides separate paths and advice for physical versus web/mobile products
* Explains how to test and iterate your company's road to product/market fit
* Details strategies and tactics for how to get, keep and grow customers
* Teaches a new math for startups -- metrics that matter
* Includes detailed checklists at every step of the process
...and provides hundreds of ideas, watch-outs and "how tos" for founders!

The Startup Owner's Manual lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes. It is used by thousands of startups, leading universities (including Stanford, U.C. Berkeley and Columbia) and the U.S. National Science Foundation, among many others.
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Product Details

  • ISBN-13: 9780989200547
  • Publisher: K&S Ranch
  • Publication date: 10/25/2012
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 608
  • Sales rank: 77,168
  • File size: 20 MB
  • Note: This product may take a few minutes to download.

Customer Reviews

Average Rating 3.5
( 6 )
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Sort by: Showing all of 6 Customer Reviews
  • Anonymous

    Posted March 7, 2012

    As someone who is just starting a company, this book was incredi

    As someone who is just starting a company, this book was incredibly valuable. In fact, it was so useful that I kept interrupting my reading to open up my laptop and take down notes. I found it hard to stay focused!

    This is a MUST READ for any entrepreneur.

    2 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted June 26, 2012

    The Startup Owners Manual is a go-to reference for anyone hoping

    The Startup Owners Manual is a go-to reference for anyone hoping to create a successful new business. Even the greatest ideas need guidance to grow, and this book offers just that: tested models for building a business model that attracts and keeps the customers you need, and at the same time is scalable, repeatable and profitable.

    This book encourages you to forget all you’ve learned at other jobs, and to step outside – outside your office and your comfort zone – to intuit what your prospective customers need. Then the authors draw on decades of hard-earned experience and wisdom to help guide you along the path to entrepreneurial success.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted March 8, 2012

    Absolutely required reading for every entrepreneur trying to bui

    Absolutely required reading for every entrepreneur trying to build a startup. With its wealth of useful advice and information, I just know I'll be referring to this book over and over again.

    1 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
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    Posted April 14, 2014

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    Posted January 21, 2013

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    Posted August 24, 2013

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