The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling [NOOK Book]

Overview


The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons’s success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can’t. These stories, combined with practical storytelling techniques show anyone how to become a more ...
See more details below
The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling

Available on NOOK devices and apps  
  • NOOK Devices
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK Study
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$10.49
BN.com price
(Save 38%)$16.95 List Price

Overview


The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons’s success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can’t. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From “who I am” to “I-know-what-you’re thinking,” Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.
Read More Show Less

Product Details

  • ISBN-13: 9780786736560
  • Publisher: Basic Books
  • Publication date: 3/17/2009
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 320
  • Sales rank: 171,265
  • File size: 304 KB

Meet the Author


Annette Simmons is founder of Group Process Consulting, specializing in helping organizations build more collaborative behaviors for bottom-line results. A popular speaker, community activist, and author of Territorial Games and A Safe Place for Dangerous Truths, she lives in Greensboro, North Carolina.
Read More Show Less

Table of Contents

Acknowledgments ix
Foreword xiii
Introduction xvii
1 The Six Stories You Need to Know How to Tell 1
2 What Is Story? 27
3 What Story Can Do that Facts Can't 49
4 How to Tell a Good Story 83
5 The Psychology of Story's Influence 105
6 Sound Bite or Epic? 133
7 Influencing the Unwilling, Unconcerned, or Unmotivated 157
8 Storylistening as a Tool of Influence 181
9 Storyteller Dos and Don'ts 199
10 The Life of a Storyteller 219
11 Story Thinking as a Skill 241
Case Study: Testing the "Six Stories You Need to Tell" in Real Life-Sunrise Stories 259
Resources 271
Storytelling in Action 285
Bibliography 287
Index 291
Read More Show Less

Customer Reviews

Average Rating 3.5
( 8 )
Rating Distribution

5 Star

(2)

4 Star

(3)

3 Star

(1)

2 Star

(1)

1 Star

(1)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 8 Customer Reviews
  • Anonymous

    Posted December 11, 2006

    How to use 'once upon a time' all the time.

    Annette Simmons is thoroughly convincing in her assertion that the best way to influence and inspire others is to tell stories. Unfortunately, she is a bit heavy-handed on the 'why' of storytelling, which she explains in depth in every chapter, and a shade light regarding 'how' to accomplish her lofty goals. Simmons explains that telling people an engaging story is far more persuasive than reciting facts and figures, or showing a PowerPoint presentation. To illustrate her position, Simmons uses good stories and parables as examples. She describes the six categories of stories you can use to connect with and influence people, and she offers suggestions on how to become a prolific, entertaining storyteller. This is not a typical 'how-to' book with lists of things to do, but it is instructive and useful. We recommend it to anyone who is interested in the art of persuasion or who loves a good yarn.

    4 out of 5 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted January 31, 2014

    I Also Recommend:

    I will put this on my list of top ten books on personal developm

    I will put this on my list of top ten books on personal development. A how-to book on influencing others that begins with self-reflection and the integrity required to project authenticity and believability. This book is very well done, and I see how it earned its spot in the "100 Best Business Books of All Time."

    Much like Michael Jeffreys (who wrote Success Secrets of the Motivational Superstars) Annette Simmons is not a fan of technique. That is to say, she believes that only basic goodness, honesty, and strong character can produce influence. This book is not exactly a how-to book in the sense that it directs the reader on specific tips for becoming a better storyteller, but rather, encourages a new way of thinking – which is thinking non-linearly, from multiple perspectives, and away from facts.

    As author Annette Simmons notes, “People don’t want more information.  They are up to their eyeballs in information.  They want faith—faith in you, your goals, your success, in the story you tell.”

    Stories get past the rational, critical mind and mines deep down into our emotions at an unconscious level. A good story induces a state of trance whereby the critical conscious mind becomes engaged in the narrative, allowing the moral/meaning of the story to sink into the unconscious unchallenged. It then influences their perception, thoughts, feelings and behavior.

    I've had friends tell me they think storytelling is a strength of mine. After reading The Story Factor, I hope they are right. I know what I have to do to improve, anyway... and that is always a good thing.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted September 29, 2011

    No text was provided for this review.

  • Anonymous

    Posted June 29, 2011

    No text was provided for this review.

  • Anonymous

    Posted April 14, 2011

    No text was provided for this review.

  • Anonymous

    Posted March 2, 2009

    No text was provided for this review.

  • Anonymous

    Posted February 28, 2011

    No text was provided for this review.

  • Anonymous

    Posted January 29, 2013

    No text was provided for this review.

Sort by: Showing all of 8 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)